Product Manager

Come join a Fortune 250 $ 10B leader in the homebuilding industry! If you are a Marketing or Digital Experience Associate this may be a great next step for you!

• 2024 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune top 50.
• Bonus pays out over target, 23 days of PTO,
  hybrid work option.
• Great promotional opportunities
  .

The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide home builder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the home buying journey.

• Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
• Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
• Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
• Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
• Partner with cross-functional teams to test, learn, and iterate on engagement strategies

• Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
• Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve

• Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
• Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed

• Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
• Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
• Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
• Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement
• Perform other duties as assigned

• Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
• Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field
• Working knowledge of analytics platforms, CRM systems and CDP systems
• Advanced Project Management and Timeline Skills (i.e. Agile methodology)
• Analytical mindset with solid problem-solving capabilities
• Familiarity with Troubleshooting IT Issues
• Detail-oriented
• Expert interpersonal, organizational, and planning skills
• Effective verbal and written communication skills
• Ability to work on multiple assignments concurrently