Sr. Marketing Tech Manager, Events, Sports, and Sponsorships

Description

AWS Marketing is seeking a Marketing Technology Manager, Global Marketing Programs to support the Events, Sports, and Sponsorship (ESS) team. Modeled after the Forward Deployed Engineer concept, this role is deeply embedded with ESS sub-teams - sitting alongside stakeholders to understand workflows firsthand and build custom solutions that solve real operational problems. You will manage cross-functional programs including application security compliance, marketing technology strategy, digital asset management, and workflow automation - with a focus on being AI-native wherever possible.

This role functions as a critical pan-ESS overlay across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops, while owning dedicated partnerships with shared service teams including Strategy & Ops, Marketer Experience, Customer Research, Events Technology, and Data:
Science and Engineering. A core function is building tools and systems that deliver scalable enablement motions to customer-facing field roles. The ideal candidate thrives in ambiguity, deploys directly to teams to prototype solutions rapidly, and brings a balance of technical acumen, stakeholder management, and a Bias for Action to drive operational excellence.

Key job responsibilities

Tooling Strategy & Automation

- Create and own the technology tooling roadmap for the ESS organization, focusing on efficiency, scale, and evaluation of buy vs. build trade-offs with an AI-first approach

- Optimize marketing technology tools based on ESS' needs including Airtable, Amazon S3, Asana, Workfront, Quick, SharePoint, Highspot, DAM/MAM, Box,- building SOPs, managing access requests, configuring automations, and driving workflow optimization

- Own continued tooling and workflow evaluations; develop and introduce new workflows to enhance team productivity

Forward Deployed Engineering & Embedded Solutions

- Embed directly with ESS sub-teams (Events, Sports, Sponsor ships) through rotational assignments, office hours, and on-demand sprints - observing workflows, surfacing automation opportunities, and delivering hands-on technical enablement

- Serve as the technical bridge between ESS teams and centralized Marketing Technology partners, translating business needs into technical requirements and advocating for scalable, extensible solutions

- Build bespoke internal tools, agents, and skills tailored to specific team workflows that would not otherwise be prioritized on a central roadmap (e.g., Airtable automations, Quick Sight dashboards, custom integrations)

- Champion technical self-service by training non-technical team members on low-code platforms, AI assistants, and internal tooling

Security & Compliance

- Own and manage the end-to-end third-party Application Security (App Sec) review process for the ESS team, including ticket submissions, vendor relationships, compliance monitoring, security reviews, and close partnership with Marketing Security teams

Content & Data Operations¬¬¬

- Own documentation and knowledge graph strategy across ESS, with a focus on ensuring files and data are structured for seamless utilization by agentic tools and AI workflows

- Drive site maintenance and content redesign for ESS Team SharePoint and Wiki pages

· Yellow badge onboarding - Continue streamlining and systemizing operational workflows, including identifying opportunities to collaborate with IT to reduce onboarding time and accelerate new team member ramp-up.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- 7+ years of developing and managing acquisition marketing or channel programs experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners

- Experience designing and executing joint marketing plans with strategic alliance partners…