SEO​/SEM Specialist

About The Role

The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, content discoverability, and search campaign performance across high-intent customer journeys.

The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, content discoverability, and search campaign performance across high-intent customer journeys.

The role partners with content, product marketing, web, and analytics teams to turn search insights into measurable growth, from keyword strategy and landing-page optimization to paid media testing and conversion reporting.

• Develop and maintain SEO strategies covering technical audits, keyword research, on-page optimization, internal linking, and content opportunities
• Manage Google Ads and Microsoft Advertising campaigns, including account structure, bidding, budgets, ad copy, audience targeting, and negative keywords
• Monitor organic rankings, crawl health, indexation, backlinks, and site performance using Google Search Console, Screaming Frog, Ahrefs, and Semrush
• Build and optimize landing pages in collaboration with web, content, and design teams to improve traffic quality and conversion rates
• Analyze performance in GA4, Looker Studio, and advertising platforms; deliver recurring reports on impressions, clicks, CTR, CPC, conversions, and pipeline contribution
• Run structured tests across keywords, ad creative, landing-page messaging, and calls to action, documenting findings and scaling successful approaches
• Partner with engineering and content teams to resolve technical SEO issues, implement schema markup, and maintain search-friendly site architecture

• 1-3 years of hands-on SEO and SEM experience in a technology, SaaS, agency, or high-growth marketing environment
• Working knowledge of Google Ads, Microsoft Advertising, Google Analytics 4, and Google Search Console
• Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, Moz, or comparable platforms
• Understanding of technical SEO fundamentals, including crawlability, indexation, Core Web Vitals, redirects, canonical tags, structured data, and XML sitemaps
• Strong analytical skills with the ability to translate search and conversion data into clear recommendations and prioritized actions
• Bachelor’s degree in marketing, communications, business, information systems, or a related field, or equivalent practical experience
• Bonus:
  Experience with Looker Studio, Hub Spot, Salesforce, SQL, JavaScript-rendered websites, international SEO, or B2B SaaS demand generation