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Director, Product – Insights
Job in
Atlanta, Fulton County, Georgia, 30383, USA
Listed on 2026-09-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-16
Job specializations:
-
IT/Tech
AI Engineer (Applied/Software), Data Analyst, Business Systems & Technology Analysis, AI Business & Operations
Job Description & How to Apply Below
- Lead the evolution of the agency’s analytics capability and help build data, intelligence and AI-powered products
- Own product strategy and roadmaps for analytics, intelligence and technology-enabled capabilities
- Identify recurring client needs, internal processes and proprietary thinking that can become scalable products
- Define product requirements, use cases, user experiences, success metrics and development priorities
- Partner with external development partners and internal data management, media and other teams through product pilots, launches and adoption
- Balance custom client solutions with scalable products serving multiple teams and clients
- Gather user feedback and continuously improve products
- Define and execute the agency’s strategy for AI-enabled products, agents and workflows
- Identify opportunities for AI in analytics, insights, optimization, research, reporting and agency operations
- Design AI agents and agentic workflows to automate repetitive work and enhance human decision‑making
- Partner with data management to evaluate AI models, platforms and architectures
- Establish frameworks for testing, measuring and scaling AI use cases
- Ensure AI solutions have appropriate governance, data privacy, security and human oversight
- Help redesign how work gets done beyond simply using AI
- Oversee and develop the Analytics department
- Oversee analytics strategy across client accounts, including campaign measurement, audience analytics, attribution, experimentation and advanced measurement
- Ensure analytics delivers clear answers about marketing campaign and audience impact beyond reporting
- Partner with media, strategy, creative, operations and client teams to translate data into business decisions
- Develop an actionable
-based analytics offering inclusive of PII - Establish scalable analytics methodologies, frameworks and best practices
- Guide the evolution of the data and measurement ecosystem
- Manage, mentor and develop analytics talent while building AI and product capabilities
- Advise agency leadership on data, technology, analytics and AI opportunities
- Translate technical concepts into business opportunities for executives, clients and non-technical teams
- Lead cross-functional teams without requiring direct reporting relationships
- Build a culture of experimentation, product thinking and continuous innovation
- Support new business by demonstrating the agency’s data, analytics, technology and AI differentiation
- 15+ years of experience across analytics, data, marketing technology, product management or related disciplines
- 8+ years of experience leading analytics, data or multidisciplinary teams
- Expertise in digital and media analytics, measurement, attribution and marketing data ecosystems
- Expertise with Salesforce Tableau or modern BI platforms
- Demonstrated experience developing data products, analytics products or technology-enabled solutions
- Strong knowledge of modern AI capabilities, including generative AI, large language models, AI agents and workflow automation
- Experience translating business problems into product requirements and technical solutions
- Ability to operate across business strategy, analytics and technology
- Experience partnering with engineering, data engineering, product, media and client teams
- Strong executive communication and storytelling skills
- Builder mentality with the ability to move between strategy and execution
- Preferred: experience in an agency, consulting or marketing technology environment
- Preferred: experience with Snowflake, Amplitude or GA4
- Preferred: experience with cloud data architecture, APIs, first-party data and identity ecosystems
- Preferred: hands‑on experience developing or deploying AI agents, RAG solutions, LLM-powered applications or automated workflows
- Preferred: familiarity…
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