Frog, Marketing Strategy & Transformation Senior Consultant

Since June 2021, frog is part of Capgemini Invent. frog partners with customer‑centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market‑defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in‑person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets.

frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

As AI reshapes how organizations operate, compete, and create value, we are evolving our consulting model to be AI‑enabled by design, augmenting human judgment with analytics, automation, and generative AI. Our teams are looking for consultants who are not only strong problem solvers, but who are excited to work differently in an AI‑first world: curious, adaptable, and ready to help clients reimagine how work gets done.

Within frog's CX Transformation practice, we help organizations modernize marketing capabilities, improve customer engagement, and drive growth through customer‑centric, data‑driven, and technology‑enabled transformation.

As a Marketing Strategy & Transformation practitioner, you will help clients modernize how they go to market through marketing operating models, customer engagement strategies, CRM, Mar Tech, personalization, and omnichannel transformation.

Key Responsibilities:

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and Mar Tech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance.

You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

Required Experience:

• 3‑7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experien…