Program Manager - Freelance

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML is in search of a Program Manager (Freelance)

• Lead and manage campaign launches, digital development projects and content initiatives, collaborating closely with cross-functional teams (creative, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.
• Focus on North American Website Redesigns and launches for the Digital E-Commerce sector
• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.
• Migrate and modernize existing CMS and related management systems focusing on CX/Consumer related electronic payment portals
• Experience with Sitecore, SFMC, AEM or related systems strongly desired
• Understanding of a Product roadmap strongly desired for B2B launches in the digital e-comm sector
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.
• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.
• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

• Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
• Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
• Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
• Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
• Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, ) and content management systems (CMS).
• Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.
• Hi EQ and the ability to be in a highly visible role with a strong…