Senior Data Analyst CRM

JOB TITLE:

Senior Data Analyst, CRMDEPARTMENT:
Data Science & Customer Insights

LOCATION:

100
- Store Support Center Atlanta, GAFLSA STATUS:
Exempt FTE STATUS:
Full-Time

Purpose:

This position is responsible for analyzing and reporting on customer behavior and the results of strategic marketing efforts. This position plays a key role in defining the direction of the Customer Insights research/analysis and strategic marketing.

Minimum Eligibility Requirements:

Bachelor's degree in data science, marketing, business, or a related quantitative field.
3-5 years of experience in marketing or customer analytics or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company

Demonstrated expertise in SQL Proficiency with at least 1 statistical analysis language (e.g., R, Python), and data visualization software (e.g., Power BI, Tableau)

Experience with AI-assisted analysis tools (e.g., Claude, Codex) to accelerate data exploration, modeling, and reporting

Excellent communication skills: able to convey complex data insights to non-technical stakeholders

Expertise in A/B testing methodology & design

Familiarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) is a plus Understanding of lifecycle marketing channels & tactics (e.g., acquisition, retention/churn, lifetime value optimization, personalization)
Must be highly analytical and able to provide a data-driven rationale for new projects

Demonstrated ability to work independently as well as cross functionally with a team to execute tasks, drive projects, and achieve desired results

Must be organized, detail-oriented, and possess strong problem-solving and critical thinking ability

Experience in the retail or home improvement industry preferred

Ability to manage multiple concurrent projects and work in a fast-paced environment

Essential Job Functions:

Develop and execute A/B testing strategies to optimize customers’ shopping journeys and drive incremental revenue for the business

Segment the customer base and support targeted marketing strategies based on behavioral, preferential, and demographic data. Tailor segmentation analysis to support marketing team’s personalization and performance goals

Design & create visually compelling reports and dashboards to communicate data insights effectively to stakeholders

Define, track, and report on key performance metrics to measure the effectiveness of marketing initiatives, providing regular reports and clear, actionable recommendations to the marketing team Support development of customer-level predictive models that drive meaningful business outcomes

Support develop forecasting models to predict marketing outcomes and assist in long-term planning & budgeting

Conduct self-directed exploratory analysis of customer & marketing data to identify trends, opportunities, and areas for improvement

Cross-functional collaboration with the Marketing, Pro, Ecommerce, Operations, Merchandising, and IT teams to align marketing strategies with business objectives

Drive improvement & enhancement of existing customer analytics, with a focus on empirical and incremental results

Be compliant with all appropriate Privacy Preferences and Security protocols. Working Conditions (travel & environment)
· Travel may be required including air and car travel
· The noise level in the work environment is typically quiet to moderate.

PHYSICAL/SENSORY REQUIREMENTSSedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

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