Marketing Data Analyst

In the Consumer Insights & Analytics organization at Go To Foods , this role supports marketing analytics and consumer research to drive measurement and insight across brands and digital programs.

• Support business analytics and marketing and consumer research initiatives across Go To Foods  brands and digital programs.
• Collaborate with senior team members to analyze performance and produce insights for strategic decision making.
• Handle day-to-day analytics work focused on GTM campaign metrics
  , loyalty engine partners
  , market testing
  , forecasting
  , and ad hoc strategic analytics
  .
• Coordinate with internal stakeholders and external research suppliers as needed to support research and analytics needs.
• Enable brand and digital teams to apply consumer insights and data-driven analysis in their work.
• Work closely with teams including Brand Marketing & Operations
  , Loyalty Customer Engagement
  , Digital Teams
  , and corporate centers of excellence such as Off-Premise
  , Loyalty
  , Revenue Management
  , and Culinary
  .
• Partner with external research and data vendors to support analytics and consumer research efforts.

• GTM campaign measurement across digital programs.
• Insights and performance analysis tied to loyalty engine partner activity.
• Evaluation of market testing and use of results to inform planning.
• Forecasting and strategic analytics for business use.
• Ad hoc analytics to support ongoing strategic priorities.

• Atlanta, GA
• Onsite