SVP, Experiential Branding Lead

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Our people at JLL are shaping the future of real estate for a better world by combining world‑class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL Design is seeking an accomplished design and branding executive to lead and expand our Experiential Branding practice in the Americas. This strategic role will be responsible for developing a portfolio of services and capabilities within brand advisory, environmental branding, and digital experience design. The role will target workplace/office interiors, multi‑site retail, and other consumer sectors, with planned expansion from North America in the future.

Reporting directly to the Global Head of Retail and Branding, this executive will lead a specialized team of design professionals to rapidly grow these services into a multi‑million‑dollar business within JLL Design.

Strategic Leadership

• Partner with the Global Design Advisory Retail & Branding Lead to develop and execute comprehensive strategic plans for the Experiential Branding practice.
• Drive profitable business growth through strategic planning, management reporting, and performance analysis.
• Build and expand specialized design teams/studios to deliver exceptional experience design solutions in retail, workplace, healthcare, hospitality, higher education, and financial services.

Business Development & Client Relations

• Serve as a thought leader and subject matter expert in branding and digital design.
• Foster client relationships both internally across the enterprise and externally with C‑Suite and senior leadership levels.
• Assess and align resources across AMER and global design resources to strengthen service offerings, efficiency, and quality in project delivery.

Operational Excellence

• Implement standardized processes and quality control measures in partnership with Global Design Advisory Retail & Branding Lead.
• Establish and monitor key performance indicators aligned with AMER business metrics.
• Ensure compliance with safety, governance, and risk management standards.
• Develop vendor relationships to support operations and ensure cost‑effectiveness.

Team Development

• Lead, mentor, and develop a high‑performing design team, fostering a culture of collaboration, knowledge‑sharing, and continuous improvement.
• Partner with HR to attract and retain top talent.
• Partner with regional design leaders as needed to develop training programs enhancing global team capabilities (~5% of time).
• Lead cross‑functional teams in a matrix environment, influencing, sometimes without direct authority.

Experience & Education

• Minimum 15 years of proven leadership experience in retail design or brand experience design (agency leadership experience a plus).
• Degree in Design and/or Business (MBA preferred).
• Demonstrated success leading the experience design function for retailer(s) and/or consumer brand(s).

Technical Expertise

• Deep understanding of both brand development and environmental design processes, tools, and methodologies.
• Strong knowledge of architectural design and digital experience design.
• Experience implementing process and quality control systems in creative professional services.

Leadership Skills

• Proven ability to translate strategic vision into operational excellence.
• Strong financial acumen with experience optimizing costs and improving profitability.
• Excellent communication skills with the ability to influence senior stakeholders.
• Data‑driven decision‑making capabilities with strong analytical skills.
• Experience leading teams through organizational transformation and change.

Business Acumen

• Experience working with or for global CRE businesses.
• Deep knowledge of client dynamics and purchasing behavior at the executive level.
• Ability to balance strategic…