Marketing Intelligence Analyst

Overview

Our client, a leading organization in the tool manufacturing industry, is seeking a dedicated and innovative Marketing Intelligence Analyst to join their dynamic team. As a vital member of the marketing department supporting strategic initiatives, the ideal candidate will demonstrate analytical thinking, collaboration, and a proactive mindset to drive impactful marketing decisions and growth.

Job Title: Marketing Intelligence Analyst

Location: Atlanta, GA

Pay Range: $45-$55/hourly

Shift: 8:00 AM – 5:00 PM

• Design, develop, and maintain marketing dashboards using Power BI to deliver real-time insights on campaigns, audiences, content, and communication channels.
• Analyze historical and current marketing data to identify trends, opportunities, and key drivers influencing campaign effectiveness and audience engagement.
• Create and apply predictive models to forecast campaign outcomes, optimize channel strategies, and support data-driven marketing planning.
• Support AI-driven marketing initiatives, including persona enrichment, experimentation, and performance testing to enhance campaign precision and impact.
• Translate complex datasets and analytics into clear, actionable recommendations for marketing leadership and teams to inform strategic decisions.

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
• At least 2 years of experience in business intelligence, analytics, or data analysis supporting marketing teams or reporting on marketing performance.
• Proficiency with Power BI, including report building, data modeling, and DAX functions.
• Strong understanding of SQL for data querying and transformation.
• Experience working with marketing data sources such as campaign, channel, audience, or engagement data.

• Opportunity to work with cutting-edge marketing analytics tools and AI applications.
• Collaborate with a diverse and innovative team committed to data-driven success.
• Contribute to impactful marketing strategies that influence business growth.
• Enhance your skills in predictive modelling, data integration, and dashboard development.
• Be part of a forward-thinking organization that values continuous learning and development.

• Medical and Prescription Drug Plans
• Dental Plan
• Supplemental Life Insurance
• Short Term Disability Insurance
• 401(k)

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About Manpower Group, Parent Company of:
Manpower, Experis, Talent Solutions, and Jefferson Wells.

Manpower Group is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of Manpower Group and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee’s race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.