Lead Product Marketing

Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

• Campaign management
• Utilize working knowledge of Adobe Workfront or similar workflow management tool.
• Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
• Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.
• Strategic coordination to ensure optimized execution
• Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
• Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
• Enablement of AT&T way of Marketing
• Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.
• Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.
• Contributor for campaign management team capacity planning and codifying campaign management processes.
• Oversight and discipline for governance
• Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies.
• Devote keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
• Conduct retrospectives and other working sessions with all levels of leadership.

• Background in holistic marketing across multiple brands at large companies;
  Direct Marketing and B2B experience a plus, but not a requirement.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative and willing to roll up your sleeves with the team and get close to the details.
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment.
• Working knowledge of Adobe Workfront or similar workflow management tool.
• Strong communicator; verbal and written.
• Highly organized and accountable.
• Operational by nature, but through a strategic lens.
• Patient and persistent.
• Expert in Microsoft Office.

• MBA or Master’s degree
• Experience with Bynder or other Digital Asset Management tools
• Creative or Media Agency experience

• Education:
  
  Typically requires a Bachelors degree.
• Experience:
  
  Typically requires 6+ years of experience in similar area of responsibility

Our Lead Product Marketing earns between $143,800 – $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group…