Brand Manager

Overview

Role Overview The Brand Manager in Southern Company’s Corporate Communication department drives external strategies and initiatives to enhance the company’s reputation and brand positioning among key audiences and stakeholders. This role provides leadership and strategic direction on integrated campaigns, advertising, partnerships, social media and media relations in support of business objectives. Working closely with internal system colleagues, agencies and external partners, the Brand Manager ensures brand communications reflect the company’s values, voice and meaningfully engage the parent company’s audiences across external channels.

Advertising & Brand Strategy

• Lead strategic direction and creative development for advertising initiatives, ensuring alignment with brand objectives and corporate priorities.
• Serve as primary liaison with agency partners (e.g., Fitz Co) overseeing content creation, media planning, budgeting, and timelines to deliver impactful, integrated campaigns.

Sponsorship & Partnerships

• Oversee PGA TOUR sponsorship, including TOUR Championship and Payne Stewart Award branding, advertising campaigns and activations.
• Coordinate all aspects of golf and brand sponsor ships throughout the year, ensuring integration with broader brand strategy.

Social Media & Digital Engagement

• Oversee the execution of Southern Company’s organic social media strategy, ensuring timely delivery of engaging, platform-specific content that resonates with key audiences and amplifies the work of our operating companies.
• Ensure effective use of social media management tools by overseeing planning, publishing, and monitoring processes, while guiding teams to analyze performance metrics, track trends, and apply insights to optimize storytelling and audience engagement.

Media Relations

• Oversee development and distribution of newsroom content, press releases, and media statements to ensure alignment with brand objectives and corporate priorities.
• Ensure external communications have consistent messaging and secure strategic earned media placements that enhance brand reputation.

Data & Insights

• Direct collaboration with research partners to gather actionable insights that inform advertising, content, and brand strategies.
• Monitor and evaluate campaign performance, leveraging data to guide optimization and continuous improvement.

Financial & Project Management

• Manage budgets and oversee processing of agency/vendor invoices, ensuring accuracy and timely payment processing.
• Ensure timely execution of projects by leading scheduling, stakeholder coordination, and adherence to key milestones.

People Leadership

• Provide strategic direction, coaching and oversight for three direct reports to ensure they are well-informed on brand, company objectives and equipped for success in their respective roles.

Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services.

Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers and communities’ needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow.

Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes…