Brand Director, East Brands ( Beverages

Position: Brand Director, East Brands (Tilray Beverages)

Location: Atlanta, GA

Job : 3874

# of Openings: 1

Brand Director – East Brands (Tilray Beverages)

(Atlanta, GA/New York, NY; on-site)

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. The company is a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences.

Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp‑based foods, and craft beverages.

Looking to develop your career at the forefront of a rapidly expanding industry?

Ready to make waves in the craft beer world? We’re looking for a dynamic and experienced Brand Director who will spearhead the development and execution of long‑term brand and commercial strategies for a portfolio of iconic regional craft breweries—including Sweet Water Brewing, Montauk Brewing, Terrapin Brewing, Breckenridge Brewery, Blue Point Brewing, Atwater Brewery, and Revolver Brewing
. This role will manage a team of brand managers, regional events/activation managers and collaborate closely with cross‑functional teams—including centralized marketing functions, finance, operations, and sales. This role demands a strategic thinker with deep expertise in the 3‑tier system and a proven track record in brand management. You’ll be responsible for driving P&L performance, crafting bold brand strategies, and executing initiatives that accelerate high‑growth brands while revitalizing iconic legacy names and keeping the craft spirit alive while evolving marketing efforts in a changing market.

The ideal candidate combines visionary leadership with hands‑on execution, blending creativity and analytical rigor to deliver measurable results. If you thrive on building brands that inspire while delivering to the bottom line, we want to hear from you.

Open to candidates in Atlanta, GA or New York, NY (with travel to regional brewery locations).

• Brand Strategy & Positioning
  • Brand Plan Execution:
    Align marketing initiatives with strategic objectives, ensuring consistent brand growth and profitability.
  • Define brand architecture and keep messaging consistent across every pint, post, and party.
• Lead a team of passionate marketers to deliver campaigns and programs that are high quality and consistent across every channel.
• Oversee creative development, media planning, and activations across digital, social, experiential, and retail.
• Balance the unique personalities and various business life cycles of our regional craft brands while finding smart ways to share resources and amplify impact.
• Spot opportunities for seasonal brews, collaborations, and limited releases that keep our brands engaged in the craft community.
• Consumer Insights & Analytics
  • Tap into data (pun intended) to guide strategy, optimize spend, and measure ROI.
  • Stay ahead of trends, consumer behaviors, and where the industry is heading.
• Cross‑Functional Collaboration
  • Partner with Sales, Operations, Tap Rooms and Finance to make sure marketing drives distribution and revenue.
  • Work closely with brewery teams to keep things authentic and local—because craft is all about community.

• 10+ years of progressive experience in brand marketing, preferably in beverage, CPG, or lifestyle brands. Experience with the three‑tier system strongly preferred.
• Proven success managing multiple brands within a portfolio structure.
• Excellent analytical and organizational skills.
• Self‑starter with an ability to take brand objectives and strategic direction and develop a comprehensive strategic approach to achieve brand goals.
• Ability to convey brand messages in an exciting and interactive manner, outgoing, organized, professional, with strong attention to detail, flexible and able to…