Marketing Manager

About TAAC Group

TAAC Group is a multi-brand retail holding company specializing in building and scaling innovative consumer brands. Our portfolio spans art, home décor, apparel, and creative consumer products, supported by strong distribution partnerships across major global retail chains, including Home Goods, Home Sense, Winners, and many others. We operate four offices across Canada, the United States, and Ghana, enabling efficient cross-border operations and global reach.

Our goal is to bring joy and inspiration to customers through varied expressions of art and creativity.

Role Summary

We are looking for a high-performance Marketing Manager to own community activations, partnerships, and experiential marketing across our portfolio of brands. You will build relationships, activate communities, run events, manage collaborations, and turn brand presence into real business results.

Responsibilities

Community Building & Activations

• Design and execute community activation strategies that drive brand engagement, loyalty, and sales.
• Plan and manage brand events, pop-ups, product launches, and experiential campaigns.
• Build and grow brand communities across physical and digital platforms.
• Own marketing efforts that create an emotional connection and strong brand recall.

Partnerships & Collaborations

• Identify, pitch, negotiate, and manage strategic partnerships with creators, influencers, institutions, lifestyle brands, retailers, and organizations.
• Build long-term collaborations that expand brand reach, credibility, and revenue.
• Manage partnership calendars, deliverables, and performance tracking.

Campaign Strategy & Execution

• Develop activation calendars aligned with product drops, seasonal campaigns, and retail schedules.
• Work closely with creative, content, sales, and e-commerce teams to deliver integrated campaigns.
• Oversee execution end-to-end from concept to rollout and reporting.

Performance Tracking & Reporting

• Track engagement, reach, acquisition, and conversion metrics across activations and partnerships.
• Produce clear reports showing ROI, insights, and optimization opportunities.
• Continuously improve performance through data-backed decision-making.

Qualifications

• Experience in marketing, brand activation, partnerships, or community marketing.
• Proven track record of executing successful campaigns, activations, and partnerships.
• Experience in retail, lifestyle, fashion, or consumer brands is a strong advantage
• Strong project management and execution discipline.
• Excellent relationship-building and negotiation skills.
• High creativity combined with commercial thinking.
• Ability to manage multiple campaigns simultaneously without losing quality.