Dealer Marketing Specialist

Responsibilities

• Develop and execute Porsche Dealer Marketing Services (PDMS) programs, in coordination with PCNA’s creative agency and within Porsche Brand Design guidelines
• Collaborate with other PCNA internal teams and external partners on both weekly and monthly projects such as Marketing Performance Bonus program and Targeted Co-op programs as well as Porsche Center Website and social media reporting
• Facilitate local Porsche Center involvement and develop Marketing Performance Bonus eligible materials to support national communications and experiential platforms in conjunction with Area Marketing Managers, PDMS Field Representatives, and PCNA Regional Managers
• Communicate and merchandise PCNA’s national marketing efforts to Porsche Centers and PCNA Field employees through PCNA’s intranet and additional communications
• Manage Porsche Center creative production process including production of creative templates, national advertising and communications materials, Porsche Center required event concepts and guidelines and uploading final assets to the Dealer Marketing Platform
• Support PCNA After Sales and Accessories marketing projects as needed as well as oversee Porsche Aftersales Marketing Service program from a Brand Design compliance perspective.
• Organize marketing steps for planned network actions related to Porsche Center buy-sells, grand openings, and other similar events
• Oversee inventory management and distribution of Porsche Center point-of-sale materials, customer give-away items, showroom display systems elements, and other branded collateral items

• Bachelor’s degree in Marketing or Advertising
• Up to 3 to 5 years’ experience across event marketing, retail marketing, marketing communications, and / or customer service
• Excellent communication skills – both written and oral
• Working knowledge of the Porsche brand
• Extremely well organized; excellent attention to detail
• Ability to work autonomously and independently
• Strong team player
• Works independently, without frequent direction

• Paid Vacation
• Paid Holidays
• Paid Sick leave
• 401(k) match
• Medical, dental and vision coverage
• Tuition and certification reimbursement
• Life Insurance
• Short and Long Term Disability Coverage