Content Marketing Brand Specialist

Content Marketing & Brand Specialist (ATL)

Meaningful connections. Measurable results. Alloy delivers precision storytelling and experiences for imaginative tech brands.

Our global team has deep industry expertise that covers all facets of the customer journey, from engaging creative experiences built with innovative technology to full communication strategies backed by measurable performance marketing. Our cross‑channel solutions help global innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share.

This client work has earned widespread industry recognition, including Technology Agency of the Year and more. Behind it all is a crew of nerds, rebels and creatives. Founded in 2012, Alloy has been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew.

As our story continues to unfold, one thing remains the same — different is in our DNA.

The Content Marketing & Brand Specialist role combines the creative and strategic aspects of content creation with the responsibility of building and maintaining a strong brand presence. Our Specialist will develop, execute and report on innovative content strategies to enhance brand awareness, engage target audiences, drive demand and fuel pipeline growth. This role is responsible for creating, curating, and distributing a variety of content types, distributed in multiple formats, while also ensuring brand consistency and presence across all channels.

This content marketing & brand specialist role plays a critical role in shaping our agency's brand and reaching our target audiences through valuable and engaging content. The ideal candidate will be experienced at creative storytelling and strategic planning to achieve marketing goals for Alloy.

• Content Strategy & Management: Contribute to and execute content marketing strategies, including planning content themes, topics, and formats, as well as establishing a consistent brand voice. This will be done together with Alloy leadership and subject matter experts. Work closely with Social Media Coordinator on content strategies.
• Content Creation: Write and manage content across various formats, including blogs, articles, social media posts, videos, email newsletters and website copy while also finding ways to reuse existing content to maximize its reach and impact.
• Brand Management: Ensure that all content aligns with Alloy’s brand identity, is in Alloy’s brand voice, is accurate and engaging and optimized for SEO and lead generation.
• Content Planning: Lead the creation and maintenance of the annual content calendar, ensuring alignment with marketing campaigns and channels.
• Project Management: Coordinate projects and deliverables with internal SMEs to ensure that all campaigns are executed on-time.
• Social Media Management: Own content execution for Alloy’s Linked In and Instagram accounts. Engage with followers, respond to comments and drive conversations to enhance brand presence.
• Reporting & Optimization: Track key metrics to assess the effectiveness of marketing efforts and make data‑driven decisions to optimize engagement and performance.
• Collaboration & Communication: Collaborate with cross‑functional teams, building relationships with designers, strategists, leadership and other subject matter experts to create high‑quality content.
• Event Coordination: Support the execution of and promote in‑person and virtual events. This includes hosted events, partner events, event sponsor ships and speaking engagements for the Alloy team.
• Industry Trends and Emerging Technologies: Stay up‑to‑date and continuously learn about new content marketing tools and techniques along with understanding how to adapt to the constantly changing marketing landscape.
• Brand Integrations: Ensure consistent brand identity across all platforms.

• 5‑8+ years experience
• Strong writing and editing skills with the ability to craft compelling and engaging content.
• Strong knowledge of SEO. Understands best practices and how to optimize content for…