Marketing Specialist

Overview

Marketing Specialist

Marketing and Media

Atlanta Campus

These are exciting times at the Marketing and Media Department. We are growing and we are thrilled that you are interested in being a part of our team. We are surrounded by individuals empowered to use their expertise and talents to achieve our mission to pursue excellence.

Are you ready for us? Are you seeking an opportunity with purpose and direction? If you are, we have the perfect opportunity for you! We hire great people from a wide variety of educational, career, and personal backgrounds, not just because it is the right thing to do, but because it makes us a stronger team.

The Marketing and Media department is seeking(1) Marketing Specialist to join the already awesome team taking the department to the next level of excellence!

· Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.

· A knowledge-sharing organization that works collaboratively with diverse partners.

· Professional development opportunity and mentorship

· A rapidly growing center within an academic setting

Marketing and Media oversee marketing and communications efforts for the Division of Student Success, under which University Career Services (UCS) falls. Under the direction of the Director of Marketing & Media, the temporary Marketing Specialist will be responsible for implementing creative strategies designed to promote and elevate programs and services offered by UCS. This position will focus on updating and creating all marketing collateral used to promote UCS’s presence across all Georgia State campuses.

Key responsibilities include managing the department's website to ensure it is engaging and up to date, as well as working closely with other Marketing Specialists (University Housing, Student Engagement, Health & Wellness) within the Division to help foster collaboration and communication with their respective units. This role requires a creative and organized individual who is passionate about helping university students achieve their career goals as well as someone who is self-motivated to effectively communicate and work across different teams to achieve Division-wide marketing and communications goals.

• Content Creation (65% of position): Develop a comprehensive marketing plan to drive awareness, interest, and participation in UCS programs, initiatives, and events. Perform market research, analyze data, and generate reports. Write, edit, design, and produce all creative promotional collateral. Coordinate the production of videos. Manage social media and all other media. Use contemporary computer-based tools such as Adobe Creative Suite to accomplish tasks.
• Marketing Campaigns (15% of position): Monitor marketing related processes; implement improvements to enhance marketing effectiveness. Ensure effectiveness of marketing plan by setting objectives, regularly measuring results, and developing innovative methods to broaden reach of messaging strategies. Report on marketing success and opportunities.
• Website Management (10% of position): Coordinate with colleagues to update web content. Use multiple formats to market events, social media, and related materials. Produce reports based on data collected on marketing initiatives.
• Department Participation (10% of position): Actively participate in UCS events and activities. Other duties as assigned.

Minimum Hiring

Qualifications:

• Bachelor’s degree in marketing, communications, or another related field and 2 years of experience, or a combination of education and related experience.

Preferred Hiring

Qualifications:

• Excellent communication and organizational skills.
• Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines.
• Website management experience (especially in Word Press) preferred.
• Experience with Microsoft Office Suite, Adobe Creative Suite and other creative software.
• Experience utilizing social media tools including applications and analytics in a business setting.
• Experience in a higher education setting with a proven record of increasing marketing efforts and outreach