Integrated Media Director

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes.

At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

• You are a senior media strategist and leader who thrives in complexity and variety. You are comfortable owning multiple clients at once, balancing deep strategic thinking with portfolio-level leadership.
• You are not interested in being trapped in a narrow buying or execution box. You want real authority, room to innovate, and the opportunity to influence how media strategy is built, evaluated, and evolved.
• You see yourself as a strategic media leader who:
  • Owns and shapes integrated, full-funnel media strategies across multiple clients
  • Thinks beyond platforms to audiences, channel roles, and investment frameworks
  • Enjoys mentoring teams and elevating the quality of planning work
  • Is confident advising senior client stakeholders on where and why to invest media dollars
  • Can simplify complex data, measurement, and media ecosystems into clear recommendations
  • Brings strong communication skills, sound judgment, and calm leadership to fast-moving environments
• You are proactive, organized, and thoughtful—able to manage competing priorities without becoming reactive.

• Media Strategy and Planning:
  • Own integrated media strategy across multiple client accounts, varying in size and complexity
  • Design full-funnel media programs aligned to client business objectives, including:
    • Audience strategy (1P, 2P, 3P data)
    • Channel roles and mix (CTV, OLV, linear TV, paid social, search, audio, display, retail media, etc.)
    • Investment frameworks and prioritization
    • Measurement and learning agendas
  • Translate client objectives into clear, actionable media strategies and POVs
  • Ensure consistency, rigor, and strategic clarity across all planning deliverables
  • Partner with internal teams (Paid Media, Analytics, Creative, Strategy) to align execution with intent
• Client Leadership & Portfolio Management:
  • Serve as the senior media strategy lead and escalation point across assigned clients
  • Lead strategic conversations with client stakeholders, including Marketing, Analytics, and Finance
  • Present media strategies, results, and recommendations with confidence and credibility
  • Balance priorities and resources across a portfolio of accounts
  • Support client retention and growth through strong strategic leadership
• Measurement, Learning & Optimization:
  • Partner with Analytics to define measurement frameworks and KPIs by funnel stage
  • Interpret results from MMM, incrementality testing, brand lift, and attribution analyses
  • Ensure optimization decisions are rooted in business outcomes, not just platform metrics
  • Promote a test-and-learn mindset across clients and teams
• Team Leadership & Development:
  • Lead, mentor, and develop Senior Media Planners and Media Planners
  • Set clear expectations, priorities, and quality standards for planning teams
  • Review and elevate strategic work products before client delivery
  • Foster proactive thinking and strong strategic judgment within the team
• Media Research & Analysis:
  • Guide the use of research and planning tools to inform media decisions
  • Ensure teams understand why data is being used—not just how
  • Lead collaboration on advanced analyses related to channel effectiveness, media mix optimization, and audience insights
  • Encourage thoughtful use of tools rather than reliance on “black box” outputs

• Ideal candidates have a minimum of 8–12+ years of integrated media planning experience at a media/advertising agency or similar environment.
• Proven experience leading multiple clients or a portfolio of accounts in an agency environment
• Strong understanding of cross-channel media,…