Product Marketing Manager - AI

Iterable is the leading AI‑powered customer engagement platform that helps leading brands like Redfin, Seat Geek, Priceline, Calm, and Box create dynamic, individualized experiences  platform empowers organizations to activate customer data, design seamless cross‑channel interactions, and optimize engagement—all with enterprise‑grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022.

Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go‑to‑market strategy. You'll own specific product areas within our platform (AI and agentic customer engagement products), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.

• Craft strategic, audience‑first messaging and positioning for your product portfolio
• Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
• Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation

• Lead product launch planning and execution from concept to market
• Define launch tiering and coordinate cross‑functional teams for maximum impact
• Establish clear launch success metrics and analyze performance to inform future GTM strategies

• Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
• Partner with sales engineering to develop technical narratives aligned to business outcomes
• Support customer success with adoption messaging and expansion playbooks
• Work with the enablement team to create objection‑handling frameworks and discovery questions to support prospect conversations

• Drive customer engagement through lifecycle programs and in‑product messaging
• Identify expansion opportunities and develop targeted cross‑sell/upsell campaigns
• Partner with customer marketing to build reference programs and case studies

• Conduct customer research, market research, and competitive differentiation
• Collaborate with product management to influence roadmap based on market insights
• Support analyst relations and thought leadership initiatives

• 3–5 years in product marketing at a B2B SaaS company
• Strong technical depth with the ability to learn quickly, balanced with business acumen
• Demonstrated success in driving pipeline generation and deal velocity
• Demonstrated experience shaping or executing product strategy for AI‑powered products or features
• Previous work experience in consumer apps and tech, or in media and publishing, is highly valued.

• Excellent written and verbal communication skills with the ability to distill complex technical concepts
• Experience with customer research methodologies and…