Sr. Manager, Co-op Media

Zaxby’s has a rewarding opportunity as a Senior Manager, Coop Media. In this role, you will be responsible for driving awareness, purchase intent, and consideration through our local coop media plans. In collaboration with the media agency, you will develop media strategies to meet business goals, be responsible for optimizing local channel mix, own local media results across the funnel and partner with our franchisees to communicate our approach to media planning.

In addition, this role creates ongoing communication for our franchisees to build confidence in the media plans we buy on their behalf.

This position is based in Atlanta, GA area and allows for a hybrid work schedule that includes 3 in-office days per week.

• Medical, Dental and Vision insurance
• Company-paid Disability, Life and Critical Illness insurance
• 401K participation with Company match
• 50% off meal discount at company-owned locations
• Child Care Assistance
• Education Assistance Program
• Parental Leave
• PTO and Company Holidays

Essential duties may include but are not limited to the following:

• Translate business objectives, goals, and strategies into practical tactics across multiple channels and markets; these tactics aim to effectively generate traffic and drive awareness and consideration for our marketing calendar.
• Work in concert with the media planning agency to develop regional and local media plans across multiple channels, including CTV/OLV, Social, Display, TV, Digital Audio, Radio, TV, and OOH.
• Work with creative agency and media planning agency to map the appropriate messages to the appropriate creative vehicles, placements, and sequencing.
• Provide thought leadership on current local media buying approach to increase efficiency without sacrificing local goals.
• Actively monitor media KPIs and reporting to inform optimization of all local channels.
• Manage local media budgets; recording, reporting, and processing all budget items. In addition to monitoring cash flows to ensure no market is over budget.
• Lead local media insights work with the agency to enable future strategy optimizations to our plans.
• Work across the organization to develop frameworks for better measuring and understanding media effectiveness for market tests.
• Work with media agency and brand communications team to optimize ongoing campaigns based on performance, shifts in strategy or changes in the market landscape.
• Communicate with franchisee system to build confidence in their media plans and execution.
• Manage the process to ensure each Coop has a board to manage each coop.

• Experience working in a fast-paced environment and collaborating across multiple functions.
• Demonstrable experience in media strategy and expertise in leading campaign development from conception to execution.
• Mastery of media fundamentals; fluency in digital and traditional media.
• Experience with local media planning.
• Strong ability to influence and gain alignment with various stakeholders.
• Fluent in local channel planning and tactics.
• Strong verbal and written communication skills.
• Ability to work collaboratively and independently.
• Strong ability to create process and evolve as the business grows.
• Strong presentation skills.
• Deadline driven.
• Detail oriented.

• Education:
  
  Bachelor’s degree and/or equivalent experience.
• Experience:
  
  5-7 years of professional experience in media strategy/planning; at least 5 years in local planning; experience working with/in a franchise organization a bonus.

Zaxby’s Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.

$100,000 - $132,000