Senior Marketing Manager

Description We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.

Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with organizational objectives.

- Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.

- Manage the marketing budget, ensuring effective allocation of resources to various initiatives.

- Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.

- Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.

- Research market trends, customer preferences, and competitor activities to inform marketing plans.

- Recommend operational and service changes based on market insights and analysis.

- Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.

- Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.

- Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement. Requirements - Bachelor's degree in Marketing, Business, or a related field, or equivalent experience in a detail-oriented environment.

- Minimum of 7 years of experience in a marketing leadership role.

- Proven expertise in managing and supervising teams effectively.

- Strong background in project management and scheduling.

- Solid understanding of marketing principles, including brand awareness and campaign planning.

- Proficiency in digital marketing, email campaigns, and B2B marketing strategies.

- Exceptional ability to analyze data and use metrics to guide decisions.

- Excellent communication skills, with the ability to present ideas clearly to stakeholders. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ()  and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit  for more information.

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