Assistant Director

Assistant Director, Marketing & Strategy

Full-Time | Fully Remote (U.S.

-Based)

Carnes Agency is a strategic marketing, PR, and communications firm built for hospitality’s most ambitious leaders, brands, and moments. We partner with founders, executives, hotel owners, investors, and industry organizations to build influence, clarity, and credibility through thoughtful strategy and elevated execution.

This is a formative moment for Carnes Agency. As we continue to grow, we are hiring a foundational role that will help shape how the agency operates, serves clients, and evolves. We are seeking someone who is excited by the opportunity to build alongside leadership, take ownership, and play a meaningful role in the agency’s next chapter.

The Assistant Director, Marketing & Strategy is a senior, hands‑on role designed for a strategic doer — someone who thrives at the intersection of big‑picture thinking and high‑quality execution. This individual will work closely with agency leadership to bring client strategies to life, manage projects across multiple accounts, and help establish the systems, standards, and rhythm of a growing boutique agency.

This is not a siloed or purely executional role. It is an opportunity to be a true partner in the work — contributing ideas, managing priorities, and helping elevate both client outcomes and the agency itself.

• Support the development and execution of integrated marketing and communications strategies across multiple client accounts
• Translate high‑level strategy into clear plans, timelines, and deliverables
• Contribute ideas, insights, and recommendations that strengthen client positioning and visibility

• Manage multiple client accounts and work streams simultaneously with strong attention to detail
• Own project timelines, task management, and coordination across deliverables
• Ensure work is delivered on time, on brand, and to Carnes Agency standards of excellence

Develop, edit, and refine content across channels, including:

• Social media (primarily Linked In, with multi‑channel support)
• Websites and landing pages
• Email marketing and newsletters
• Marketing collateral, presentations, and brand assets
• Maintain consistency in voice, tone, messaging, and visual quality across all materials

Manage email strategy and execution using Mailchimp, Constant Contact, or others, including:

• Campaign setup, segmentation, scheduling, and testing
• Copywriting and light design/layout
• Performance tracking and optimization

• Bring a strong eye for design, layout, and visual storytelling
• Review all materials for accuracy, polish, and brand alignment
• Execute or coordinate light design work as needed

• Operate with a builder’s mindset — proactive, accountable, and solutions‑oriented
• Help refine internal processes, workflows, and systems as the agency grows
• Serve as a culture carrier and emerging leader within the agency
• Be willing to roll up your sleeves while thinking strategically

• 3–5 years of experience in a marketing, communications, or agency environment
• Proven experience managing multiple clients, priorities, and deadlines
• Strong writing and editing skills across digital and marketing formats
• Hands‑on experience with Mailchimp, Constant Contact, or similar email platforms
• Excellent organizational and project management skills
• Strong design sensibility and exceptional attention to detail
• Comfort working independently in a fully remote environment

• Experience in hospitality or founder‑led brands
• Experience supporting senior leaders or high‑touch executive clients
• Familiarity with brand strategy, personal branding, or thought leadership content
• Experience in a boutique or fast‑growing agency setting

This is a full‑time, exempt position with an annual salary range of $60,000–$65,000
, commensurate with experience.

At this stage, Carnes Agency does not yet offer a traditional benefits package (e.g., healthcare or retirement). However, this role is designed for growth. As the agency scales, there will be opportunities for expanded compensation, benefits, and leadership responsibility aligned with performance and agency success.

• A strategic thinker who enjoys hands‑on execution
• Highly organized, proactive, and detail‑oriented
• Comfortable juggling multiple priorities without sacrificing quality
• Curious, coachable, and eager to grow with the agency
• Confident taking ownership and contributing ideas
• Excited about helping build something meaningful from the ground up

Interested candidates should submit the following:

• Resume

Please email application materials to with the subject line:

We are especially interested in candidates who are excited about joining a growing agency and helping shape its future.