Senior Director Global Marketing

Overview

Our client is seeking a Senior Director of Global Marketing Automation to lead the strategy, execution, and optimization of lifecycle marketing operations across global markets. This leader will drive customer acquisition, retention, and cross-sell initiatives through high‑performing marketing automation programs that directly impact revenue and measurable growth. The ideal candidate combines strategic vision with deep, hands‑on technical expertise.

• Own and evolve the global marketing automation and lifecycle marketing strategy to maximize customer engagement and revenue performance
• Lead end‑to‑end campaign execution across acquisition, retention, and expansion initiatives
• Serve as the primary architect and technical authority for Adobe Marketo Engage, ensuring scalable, high‑performing automation frameworks
• Guide and mentor developers and marketing operations professionals, providing hands‑on technical direction and best practices
• Design and optimize complex nurture programs, lead scoring models, segmentation strategies, and attribution frameworks
• Establish performance measurement standards, leveraging advanced reporting to drive conversion optimization and revenue impact
• Partner cross‑functionally with Sales, Revenue Operations, Product Marketing, and Data teams to align automation strategy with business goals
• Continuously improve processes, governance, and system architecture to support global scalability

• 7+ years of advanced, hands‑on experience with Adobe Marketo Engage in enterprise environments
• Proven track record of driving measurable improvements in customer engagement, marketing conversions, and revenue through automation programs
• Deep expertise in performance marketing, multi‑touch attribution, and lifecycle campaign strategy
• Experience leading and technically guiding developers and marketing automation teams
• Strong understanding of CRM integrations and marketing technology ecosystems
• Ability to balance strategic leadership with hands‑on execution

• Increased pipeline contribution and revenue attribution from marketing automation programs
• Improved lifecycle engagement metrics across acquisition, retention, and cross‑sell
• Scalable, technically sound automation architecture supporting global growth

This is a high‑impact leadership role for a marketing automation expert who thrives at the intersection of strategy, technology, and revenue performance.