Sr. Manager, Co-Op Media
Job in
Atlanta, Fulton County, Georgia, 30301, USA
Listed on 2026-02-24
Listing for:
Zaxby's
Full Time
position Listed on 2026-02-24
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Advertising Manager, Marketing Strategy -
Creative Arts/Media
Digital Marketing
Job Description & How to Apply Below
Zaxby's - Up to $132000.00/year - - Responsibilities:
Translate business objectives, goals, and strategies into practical tactics across multiple channels and markets; these tactics aim to effectively generate traffic and drive awareness and consideration for our marketing calendar;
Work in concert with the media planning agency to develop regional and local media plans across multiple channels, including CTV/OLV, Social, Display, TV, Digital Audio, Radio, TV, and OOH;
Work with creative agency and media planning agency to map the appropriate messages to the appropriate creative vehicles, placements, and sequencing;
Actively monitor media KPIs and reporting to inform optimization of all local channels;
Manage local media budgets; recording, reporting, and processing all budget items; monitoring cash flows to ensure no market is over budget
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