Director, Brand Marketing

At Prize Picks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom.

Ready to reimagine the DFS industry together?

Prize Picks is one of the fastest-growing brands in sports, and live moments are where brand and business performance meet.

We’re hiring a Director, Brand Marketing to own the end-to-end go-to-market engine for how Prize Picks shows up across live sports, marquee events, and real-time cultural moments. You’ll translate our brand strategy into integrated plans that drive measurable outcomes - from awareness and consideration to participation, retention, and revenue impact.

This is a senior leadership role at the intersection of brand, growth, and execution. You’ll set the operating rhythm for sports-moment marketing, lead cross-functional teams through fast, high-visibility launches, and build the playbooks and process discipline that help Prize Picks win the moments that matter most.

The ideal candidate is a rare mix of storyteller + operator: someone who can craft a clear point of view, move teams with confidence, and hold work accountable to results. They will need to understand how to build brand attention and equity, while also understanding how that equity fuels participation, retention, and long-term growth.

What you’ll do:

Own Live Sports Go-to-Market (Planned + Real-Time)

• Architect and run Prize Picks’ live sports go-to-market approach across seasons, tentpoles, and high-impact moments—balancing planned initiatives with real-time opportunities.
• Define moment-by-moment positioning, objectives, channel approach, and readiness plans that drive both brand impact and gameplay participation.
• Lead integrated execution across Creative, Media, Social, Product Marketing, Partnerships, Analytics, CRM, Events, and Reinvestment to deliver cohesive, high-performing plans.
• Build offerings and narratives that create newness and urgency, increasing demand and preference for Prize Picks. Ensuring brand efforts are tightly connected to business priorities, including growth, engagement, and revenue goals.

• Translate brand platforms, our product offering/features into initiatives with clear goals, measurement plans, and learning agendas.
• Partner with Consumer Insights & Analytics to track performance across brand metrics (awareness, consideration, sentiment) and business outcomes (participation, retention/reactivation, revenue contribution).
• Use insights to optimize investment, channel mix, and creative approach—especially around tentpole and live moments where speed and accuracy matter.
• Balance long-term brand building with near-term performance, ensuring we win today and compound tomorrow.

• Establish scalable frameworks—playbooks, templates, guardrails, and decisioning—so teams can move quickly without sacrificing brand integrity.
• Set clear governance for real-time marketing & brand presence: risk tolerance, escalation paths, approvals, and post-moment retrospectives.
• Lead readiness planning for marquee moments, ensuring we’re aligned before, decisive during, and smarter after.

• Ensure Prize Picks’ brand presence and how we show up is distinct, consistent, clear and “sports” culturally credible across all channels.
• Adapt narratives by sport, moment, channel and audience—without losing clarity, voice, or strategic intent.
• Partner closely with Brand Strategy & Campaigns to bring narrative frameworks to life in-market.

• Act as a senior leader who can align stakeholders, resolve tradeoffs, and maintain momentum in a fast-moving environment. You are the voice of how we go-to-market.
• Build strong cross-functional relationships that unlock speed, quality, and shared accountability.
• Lead and…