Digital Marketing Manager

Overview

The Athlete’s Foot (TAF) is more than a retail store; it is a dynamic destination for athletic street style and self-expression. Founded in 1971 in Pittsburgh, Pennsylvania, TAF was the first of its kind as an athletic specialty store, rooted in America's sneaker culture. Today, with over 560 stores across 30+ countries, we are a globally recognized brand with a deep commitment to celebrating active lifestyles.

TAF combines community-driven values with trendsetting streetwear to empower individuals to embrace their unique identities through style. We are leaders in street style and inspire our customers to boldly redefine fashion conventions.

The Digital Marketing Manager will oversee and implement innovative marketing strategies to drive brand awareness, customer engagement, and sales growth. Responsibilities include managing digital campaigns, optimizing website performance, analyzing marketing performance metrics, and collaborating with cross-functional teams to create cohesive marketing initiatives. They will also optimize email marketing, social media content, and paid advertising efforts to align with company goals. This is a full-time on-site role based in Atlanta, GA.

• Proven experience in Digital Marketing, Social Media Management, and Content Creation
• Proficiency in SEO, SEM, and Data Analytics Tools to enhance online performance
• Skills in Campaign Management, Paid Advertising, and Marketing Strategy
• Experience with Customer Relationship Management (CRM) tools and email marketing platforms
• Strong interpersonal, communication, and team collaboration abilities
• Ability to analyze performance metrics and make data-driven decisions
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in retail or lifestyle branding is a bonus