Senior Manager, B2B Segment Growth Marketing

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Visa Commercial Solutions is seeking an accomplished and forward-thinking Senior Manager, B2B Segment Growth Marketing for LMM (Large and Medium Market) Issuers. This high-impact role will lead strategic marketing efforts to drive LMM growth and deliver results-oriented programs that strengthen Visa’s market leadership in commercial payments.

You will leverage your B2B marketing expertise to champion demand generation and account-based marketing (ABM) strategies, ensuring world-class execution of commercial initiatives that elevate the Visa brand and deliver measurable business outcomes.

Reporting to the VP of Visa Commercial Solutions Marketing, this role is a strategic driver of growth initiatives for LMM Issuers in North America. You will be a key ally to Visa’s Sales, Commercial, and Marketing organizations, working closely with regional leads, product managers, and account management teams to develop and deliver innovative programs and content that drive demand and adoption of Visa’s commercial solutions.

Responsibilities

• Drive Revenue Goals:
  Develop and execute strategies to achieve and exceed marketing-generated and marketing-influenced Average Annual Net Revenue (AANR) targets.
• Account-Based Marketing (ABM):
  Design and implement ABM set-play programs targeting must-win, must-retain, and must-convert accounts. Partner with sales and product teams to turn AANR into realized revenue.
• Marketing Campaign Effectiveness:
  Develop, execute, and continuously optimize regional marketing campaigns to maximize engagement, lead generation, and revenue impact. Leverage performance data and market insights to refine strategies, improve ROI, and ensure measurable outcomes across the LMM Issuer segment.
• Performance Reporting:
  Create and manage robust reporting mechanisms to measure marketing effectiveness, optimize campaigns, and inform leadership decisions with actionable insights.
• Case Studies & Success Stories:
  Accelerate the development and deployment of high-impact case studies, ensuring a consistent and compelling approach to showcasing client success.
• Thought Leadership:
  Drive initiatives that position Visa as an industry leader in commercial payments, collaborating with stakeholders to highlight expertise and innovation.
• Event Program Management:
  Lead participation in priority industry events, ensuring cohesive brand messaging and maximum engagement with target audiences.
• Collaboration & Stakeholder Management:
  Build strong partnerships with sales, product, global marketing, and external agencies to ensure seamless execution of regional strategies.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Bachelor’s degree required, MBA or advanced degree preferred.
• 8+ years of progressive B2B marketing experience.
• Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in account-based marketing, campaign management, and event marketing.
• Strong analytical skills with…