Product Marketing Manager

Sinch is a global customer engagement platform that provides communication services for businesses across messaging, voice, and email. Sinch's services are used by more than 150,000 businesses, including many of the world's largest tech companies.

Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

We're looking for highly capable, action-oriented Product Marketing Manager to lead the go-to-market strategy for key products within our communications portfolio (i.e. Email, RCS or Platform). In this role, you'll be the bridge between Product, Growth, and the customer - turning technical capabilities into clear value, building content that helps users succeed, and ensuring our launches and messaging land with impact.

Whether you are an expert in RCS/Conversational Messaging or Email Marketing technology, you will own product storytelling and GTM execution for a critical part of the Sinch business.

• Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes.
• Maintain and expand the Product Updates section of the website.

Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging.

Ensure all website and landing page content is clear, accurate, and aligned with the product narrative.

Build GTM briefs, messaging frameworks, and launch plans for all product releases.

Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment).

Support ecosystem partners with GTM materials and product messaging.

Define and refine ICPs for each product and segment.

Conduct competitive research and translate insights into messaging, differentiation, and content updates.

Build a simple, reliable "truth layer" for the marketing team that centralizes product facts, positioning, competitors, and customer insights.

Support pricing and packaging improvements with customer, competitive, and product insights.

QC all customer communications to ensure product clarity and consistency.

Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction.

Work closely with Product for launch readiness and roadmap alignment.

Coordinate with Central PMM to maintain messaging consistency.

Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows.

3-5+ years in Product Marketing for a SaaS or PLG product.

Strong writing and content-creation skills - you enjoy making how-tos, videos, and product explainers.

You're hands-on, scrappy, and fast - capable of owning both strategy and execution.

Experience with GTM planning, messaging frameworks, ICPs, and positioning.

Ability to distill complex product capabilities into simple, compelling value.

Comfortable working cross-functionally and driving clarity in ambiguous environments.

Clear, compelling product messaging across the website and campaigns.

Product launches that drive measurable activation and adoption.

A steady stream of helpful product content that improves PLG conversion.

A clear "truth layer" that keeps Marketing and Sales aligned.

Strong differentiation in competitive spaces and within organization

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page:  No matter who you are, we hope you find an exciting path forward - hopefully with us!

We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

Plan for your future with our Roth…