Manager, Product Marketing

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We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is looking for a Manager of Product Marketing to support strategy and execution of customer acquisition across web, app, and CTV platforms for our Digital Products & Services division within the Growth Product Marketing team. This role will report to the Director of Product Marketing and be responsible for facilitating go-to-market campaigns that drive subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance, maximizing return on spend, and ensuring that acquisition efforts align with broader company goals.

The Manager will work with the Director and VP to align on strategic goals, develop internal processes, and define our product positioning and target audience understanding.

• GTM Strategy: Develop and execute GTM strategies across paid and owned channels, with a focus on lead generation and top-of-funnel tactics to drive acquisition. Partner closely with WBD Media team to develop and execute strategies and set up campaigns.
• Positioning and Messaging: Translate brand fundamentals to a product context, inspiring creative asset development with creative briefs that are grounded in actionable research insights.
• Owned Channel Growth: Lead acquisition through owned channels, with a focus on email as a conversion surface. Partner with campaign ops, data, and creative teams to test, optimize, and scale campaigns that increase subscription starts, improve conversion rates, and maximize demand already in the ecosystem.
• End-to-end Channel Management and Expansion: Ensure existing channels meet subscription goals and identify growth opportunities in new channels and emerging platforms.
• Campaign Optimization: Lead day-to-day management and optimization of live campaigns, focusing on improving CPA metrics and engagement rates.
• Cross-functional Collaboration: Partner closely with Creative, Brand, Product, and other teams to align initiatives with product roadmaps, while providing guidance on campaign best practices, identifying risks, and outlining opportunities.
• Data-Driven Decision Making: Continuously analyze campaign performance data, leveraging A/B testing, segmentation, and attribution models to refine strategies. Define success metrics and build clear test plans.
• Strategic Planning: Support larger Product Marketing team in setting vision, goals, and KPIs throughout the year.

• 5+ years of experience in digital marketing, growth marketing, or product marketing, preferably in a B2C subscription-based business.
• Strong track record in performance marketing, including paid media management and funnel optimization.
• Deep, hands-on digital product marketing knowledge for web, app, and CTV environments.
• Experience with marketing automation platforms, CRM tools, and strong understanding…