Community Marketing Manager

About Orange theory Fitness

Orange theory is a full-body group workout that blends strength, cardio, and coaching to help members burn fat and build muscle.

Every position at Orange theory comes with a real purpose and opportunity to change someone’s life. Whether you’re coaching them in class or helping them choose the right membership package, you’re giving people the tools they need to achieve More Life.

The Community Marketing Manager will be the driving force behind grassroots marketing efforts for the Southeast region, while also providing strategic oversight across additional markets. This role leads a team of Community Marketing Coordinators, focusing on building hyper-local brand awareness, fostering community engagement, and—most importantly—driving qualified leads and increasing membership conversions.

In this role, you ll develop and oversee field marketing strategies that bring Orange theory to life outside our studio walls—through events, partnerships, and local activations. You’ll work closely with studio teams to ensure marketing efforts are not only engaging but directly tied to our lead funnel and studio growth goals.

Georgia, South Carolina, or Tennessee.

• Lead and develop a team of 3+ Community Marketing Coordinators across multiple territories.
• Design and implement grassroots marketing plans to drive local awareness, studio traffic, and qualified leads.
• Identify and build relationships with local businesses, influencers, schools, and community organizations for strategic partnerships and referral opportunities.
• Plan and execute community-facing events, activations, and pop-ups that promote the Orange theory experience and support lead generation and conversion.
• Partner with studio teams to ensure alignment on marketing execution, lead follow-up, and in-studio promotions.
• Ensure consistent use of brand messaging, assets, and identity in all local efforts.

• Leads generated from grassroots initiatives
• Qualified lead-to-membership conversion rate
• Event ROI and participation
• Local partner engagement
• Support the refinement of marketing materials and processes to increase impact and efficiency
• Assist in the training and development of studio management on all local marketing tools and strategies
• Manage local marketing budgets and optimize spend toward high-performing efforts

• 3–5 years of marketing experience, with a focus on community, field, or grassroots marketing
• 1–2 years of people management experience preferred
• Proven experience in lead generation and conversion-focused marketing
• Strong project and event management skills
• Excellent communication and relationship-building abilities
• Self-starter with strong organizational skills and ability to thrive in a fast-paced, field-driven environment
• Willingness to travel locally and regionally (up to 25%)
• Passion for fitness, wellness, and building community

• Competitive salary
• Medical, dental, and vision benefits
• Access to Orange theory workouts and wellness perks
• A fast-growing team that values energy, innovation, and results
• The chance to make a meaningful impact on lives—one workout and one community at a time

Ready to inspire healthier communities through powerful local connections?

Join us and help bring the Orange theory experience to life outside the studio.

Salary Description

$65,000 - $75,000 / year