Director - Content & Media

Director - Content & Media role at Piedmont Healthcare. Leads the development and activation of all content and media, supporting the business direction provided by the Brand Building and Brand Activation Leaders and in close partnership with the overall team. The Director, Content and Media develops content, media and sponsorship strategies and translates business goals into actionable creative solutions in support of the marketing and brand plans for the Piedmont Healthcare brand, entities, service lines and local practices.

The role also leads the development and activation of the in-house agency in the areas of design, advertising and media, and manages the in-house print shop.

• Lead development and activation of content, media and sponsorship strategies aligned with business goals and brand plans for the Piedmont Healthcare portfolio.
• Translate business goals into actionable creative solutions in collaboration with Brand Building and Brand Activation Leaders and the broader team.
• Oversee the development and activation of the in-house agency in design, advertising and media, and manage the in-house print shop.

• MINIMUM
  
  EDUCATION REQUIRED:
  
  Bachelor's degree in Marketing, Business, Technology, or related field.
• Minimum Experience
  
  Required:
  
  Seven (7) years of experience demonstrating industry expertise driving strategic offline, online capabilities to deliver marketing results in complex environments.
• Minimum Licensure/Certification Required By Law:
  None.
• Additional Qualifications:
  
  Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc). Masters degree preferred.
• Multi-industry Marketing Experience Preferred:
  Three (3) years of Director-level leadership experience is preferred.

• Director

• Full-time

• Project Management

• Business Consulting and Services