Director, Product Marketing - HCM & Payroll

HR, payroll, and workforce data are becoming more connected to the financial decisions businesses make every day — from labour costs and payroll accuracy to compliance, headcount planning, and business forecasting. For many mid‑market organisations, these workflows remain manual, disconnected, and difficult to reconcile across HR and Finance.

Sage HCM connects HR, payroll, workforce data, and financial management through Sage Intacct, creating a significant opportunity to define a differentiated market position in a crowded HCM and payroll landscape.

AI agents are a key part of Sage’s innovation in this space. Sage HCM launched with the HCM Agent, focused on HR and payroll workflows such as payroll preparation, validation, reconciliation, and surfacing potential compliance risks. This reflects Sage’s broader “glass box” approach to AI, designed to make recommendations transparent, explainable, and auditable in workflows where trust, accuracy, and accountability matter.

As Director, Product Marketing – HCM & Payroll, you will set the product marketing strategy for Sage’s North American HCM, payroll, workforce management, and AI‑enabled portfolio. You will connect market insight, product strategy, commercial priorities, and go‑to‑market execution to improve performance at scale.

This is a senior leadership role for a product marketer who can shape market strategy, influence roadmap and investment decisions, build compelling portfolio narratives, and align Product, Sales, Growth & Performance Marketing, Customer Success, Partner, and leadership teams around a clear commercial direction.

You will be accountable for the quality and consistency of positioning, messaging, value proposition, launch strategy, packaging and pricing inputs, sales enablement, adoption programmes, and in‑life optimisation across multiple work streams. You will also set repeatable product marketing standards, resolve cross‑functional ambiguity, strengthen launch readiness, and coach teams so product marketing becomes more consistent, scalable, and commercially impactful.

This role requires someone who can combine strategic thinking with commercial judgement, use evidence to guide prioritisation, and translate complex customer, market, competitor, product, and commercial signals into decisions that help Sage win.

Hybrid; 3 days per week from our Atlanta Office.

• 10+ Years product marketing experience in B2B SaaS, ideally within HCM, Payroll, Workforce Management, Financial Management, or adjacent business applications.
• Proven experience leading product marketing strategy across a portfolio, domain, region, or major programme.
• Strong understanding of SaaS go‑to‑market models, customer journeys, commercial performance drivers, segmentation, pricing, packaging, adoption, retention, and growth dynamics.
• Advanced capability in positioning, messaging, value proposition development, and executive‑level storytelling.
• Experience using customer insight, market research, competitive intelligence, analyst perspectives, product signals, and commercial data to shape strategy and decision‑making.
• Demonstrated ability to influence product roadmap, investment decisions, GTM sequencing, segmentation, launch priorities, and commercial planning.
• Strong cross‑functional leadership experience, with the ability to align Product, Sales, Growth, Marketing, Customer Success, Partner, and senior leadership teams in a global matrixed organisation.
• Ability to lead through ambiguity, resolve competing priorities, make trade‑offs, and drive clarity across complex work streams.
• Strong commercial judgement with a track record of improving launch effectiveness, sales readiness, customer adoption, retention, or revenue growth.
• Confident working with AI‑enabled tools and workflows, with the ability to lead responsible and effective AI adoption within product marketing activity.
• People leadership, coaching, or matrix leadership experience, with the ability to raise standards, develop capability, and scale product marketing impact.

• Own the product marketing strategy for Sage’s North…