Senior Manager, Brand & Lifecycle Marketing

Overview

Cox Automotive – USA seeks a Senior Manager, Brand Marketing within the Marketing job family. The role is hybrid in Atlanta, reporting to the office two days per week, with travel up to 25% and a base salary range of $122,600 to $204,400. The position leads brand-building and lifecycle marketing strategies for Autotrader and Kelley Blue Book (KBB), coordinating brand media, social channels, and multi-channel reengagement to create a seamless customer experience from awareness to long-term loyalty.

• Strategic Leadership & Planning:
  Develop integrated brand and lifecycle marketing strategies that connect brand building with customer retention and reengagement; lead planning for brand media, social, and lifecycle/reengagement marketing aligned with business objectives; partner with agencies for execution.
• Cross-Functional Alignment:
  Partner with Director, Business Strategy and business unit leaders to ensure brand and lifecycle strategies support business objectives; collaborate with performance marketing to create holistic customer engagement across the full funnel.
• Customer Journeys:
  Own the strategic vision for how brand investments convert to engaged, retained customers; drive cohesive customer journeys across brand media, social, and reengagement programs including email marketing.
• Brand Media & Lifecycle Strategy Oversight:
  Lead brand media planning and buying across TV, streaming, display, OOH, audio, social, sponsor ships and other brand-building channels; optimize media mix and budgets; measure effectiveness and attribution; identify optimization opportunities.
• Social & Cross-Channel Reengagement:
  Set direction for social (paid and organic); develop cross-channel reengagement and lifecycle strategies including SMS, email, app, etc.; collaborate with Mar Tech for marketing automation, personalization, and AI-driven optimization.
• Team Leadership &
  
  Collaboration:
  
  Lead and develop team members; establish operating rhythms, performance standards, and development plans; partner with Sr. Director Integrated Media, Director Performance Media, Creative, Analytics, Mar Tech; manage agency partnerships across channels.

• Competitive salary and incentive plans; strong work-life balance and flexible time-off policies.
• Comprehensive healthcare options for individuals and families.
• Generous 401(k) retirement plans with company match; professional development opportunities.
• Inclusive parental leave policies with fertility coverage and adoption assistance; additional perks such as pet insurance and employee discounts.

• Minimum:
  Bachelor’s degree and 8 years of marketing experience spanning brand media, lifecycle marketing, and social; or equivalent combinations (e.g., master’s degree with 6 years, PhD with 3 years, or 12 years in a related field).
• 3+ years in people leadership roles; proven track record in integrated strategies connecting brand building with retention.
• Experience managing significant marketing budgets across multiple channels; ability to work with agencies and hold them accountable.
• Brand Marketing expertise: brand building, media planning, and optimization;
  Lifecycle & Reengagement expertise: retention strategies across email, SMS, app;
  Social marketing knowledge (paid and organic);
  Data-driven approach with analytics and ROI demonstration.
• Strong presentation and storytelling skills; excellent strategic thinking; strong stakeholder management; budget and agency management experience.
• Preferred: degree in marketing/advertising or related field; automotive, marketplace, or e-commerce experience.

Travel up to 25% of the time.

Join the Cox family of businesses and make your mark. Cox Automotive is a drug-free workplace. We are an Equal Employment Opportunity employer. We provide accommodations for applicants with disabilities where reasonable. See benefits page for more details on offered benefits and eligibility.