Marketing Lead Senior- Brand Consulting & Governance

** Position Overview*
* PNC is seeking a Senior Brand Consulting Lead to join its Brand Consulting & Governance function within Corporate Marketing.  The role serves as a strategic brand consultant to line of business, enterprise, and cross-functional partners, helping teams translate brand strategy into sharp messaging, strong creative thinking, and cohesive customer experiences. This role will help deliver elevated creative quality and drive more consistent, distinctive brand expression across the enterprise.

Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers' finances so they can live bolder, more fulfilling lives.

The successful candidate will bring strategic rigor, creative judgment, and collaborative influence, helping ensure the PNC brand shows up clearly, distinctly, and consistently in ways that connect to customer needs and business objectives. This is an opportunity for a curious, consultative marketer to shape how the brand is understood, activated, and scaled while building trusted partnerships that elevate both the work and the teams behind it.

This role emphasizes how the PNC brand is infused across the consumer retail banking business, sub-brand and product portfolio, and evolving digital and technology-enabled customer offerings and experiences, including emerging AI-related experiences and capabilities.

Key Responsibilities and Functions

· Serve as a lead brand consultant to line of business and enterprise partners, shaping how brand strategy is expressed through ideas, messaging, creative development, channel execution, and integrated planning.

· Guide teams in creating work that is distinctively PNC, ensuring ideas, messages, visuals, and experiences are differentiated, strategically grounded, and aligned to the brand's verbal and visual identity system.

· Provide thoughtful brand counsel throughout the development process, from early strategy and value proposition development through agency briefing, creative review and final execution.

· Partner with product managers, marketers, strategists, designers, writers, and agency teams to translate brand principles into clear, practical direction that can be applied within varied business, product, and customer contexts.

· Influence enterprise-wide, brand-centric storytelling by helping teams connect product and campaign messages to a broader, more cohesive brand narrative and customer benefit.

· Strengthen the use of brand fundamentals, including tone of voice, messaging architecture, visual identity, design system application, and creative consistency across channels and touchpoints.

· Identify opportunities and gaps in brand understanding, adoption, or execution, and help design education, tools, communications, and change management approaches that build capability across internal teams.

· Stay closely connected to brand strategy, business priorities, customer shifts, and category dynamics to identify opportunities to strengthen the clarity, distinctiveness, and effectiveness of PNC marketing.

· Partner closely with Retail Banking, product, digital, and innovation teams to shape how the PNC brand comes to life across consumer offerings, portfolio architecture, and customer-facing experiences.

· Help ensure consistency and distinction across the retail banking ecosystem. Advise on brand expression for consumer products, in-branch experience, digital capabilities, and technology- and AI-enabled experiences, helping teams translate complex features and innovations into compelling, brand-forward, customer-relevant benefits.

Ideal Candidate

· A strategically minded, creatively fluent marketer with strong instincts for brand building and creative quality.

· Able to balance consistency and flexibility, protecting the integrity of the brand while making sound recommendations for real-world business and channel needs.

· Comfortable operating as a consultative partner, building trust and influencing cross-functional teams through sound…