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Senior Media Planner

Job in Atlanta, Fulton County, Georgia, 30383, USA
Listing for: Jobtailor
Full Time position
Listed on 2026-08-02
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Market Research, Advertising Manager, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 60000 - 90000 USD Yearly USD 60000.00 90000.00 YEAR
Job Description & How to Apply Below
  • Develop and maintain media plans, and related documentation including approvals and budgets
  • Utilize media research tools and resources to support client recommendations
  • Develop digital Requests for Proposals and evaluate proposals
  • Stay abreast of local markets & media landscape
  • Support team leaders in growth and development of Planners and Assistants
  • Evaluate media opportunities and provide analysis for clients
  • Deliver reporting with necessary information and analyze results
  • Review competitive intelligence and determine key findings
  • Facilitate client billing and ensure accurate invoicing
Requirements
  • Minimum of 3 years online & offline media planning experience
  • Bachelor's degree, preferably in advertising, marketing, or a related program
  • Experience with 3rd party ad server (CM360 preferred)
  • Ability to analyze complex data
  • Up-to-date knowledge of the media landscape (digital and traditional)
  • Solid understanding of media performance metrics
  • Working knowledge of media research tools and software such as com Score
  • Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides)
Core Competencies

Demonstrates expertise in media planning and analysis, with a strong ability to utilize media research tools and evaluate proposals. Proficient in managing budgets, client billing, and delivering insightful reporting on media performance metrics.

Highest-signal resume keywords
  • Media Planning Experience
  • 3rd Party Ad Server (CM360)
  • Media Research Tools (com Score)
  • Data Analysis
  • Microsoft Suite Proficiency
ATS Optimization Keywords Hard Skills
  • Media Planning
  • Data Analysis
  • Media Performance Metrics
  • Digital Requests for Proposals
  • Budget Management
Soft Skills
  • Team Leadership
  • Client Communication
  • Analytical Thinking
Industry Keywords
  • Media Landscape
  • Competitive Intelligence
  • Client Billing
  • Invoicing
  • Local Markets
Tools & Technologies
  • CM360
  • Com Score
  • Microsoft Excel
  • Microsoft Power Point
  • Google Sheets
  • Google Slides
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Position Requirements
10+ Years work experience
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