Associate Brand Manager, Graco Car Seats
Listed on 2026-08-21
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Marketing / Advertising / PR
Marketing Management, Brand Ambassadors & Brand Management, Marketing Communications
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.
The Associate Brand Manager, Global Brand Management position on Graco Car Seats will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.
- Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
- Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
- Manage several brand projects and ensure delivery on time and in full
- Help build and distribute core launch assets and other marketing content to be utilized globally
- Support global brand leaders
- Be a key liaison between the global team and regions/countries
- Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made
- Lead development of core brand assets and ensure availability to regions and countries as needed
- Lead packaging design process for new item launches
- Assist and sometimes lead global innovation projects to deliver on time and in full
- Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market
- Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
- Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth
- Be a true steward and power user of the data
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