Product Marketing Manager - EHS

Overview

As the Product Marketing Manager for our Environmental Health & Safety (EHS) risk solutions, you will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth. You will lead go-to-market strategy for new products and features, develop clear positioning and messaging rooted in market insight, and ensure sellers are equipped with the right artifacts and resources to engage and win.

In addition to supporting our EHS portfolio, you will help develop industry‑specific commercialization strategies and messaging for key vertical markets, including Manufacturing, Transportation, and Construction. You will also inform broader marketing strategy by providing messaging frameworks and product expertise that help shape GTM initiatives, campaigns, events, and content. With fluency in the SaaS development lifecycle and sales processes, you will connect what we build to how it’s sold, ensuring our products show up in the right markets, speak to the right buyers, and support the sales pipeline by accelerating competitive wins and driving revenue.

• With input from Product, deeply understand what is being built and why to own the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for EHS risk buyers and relevant vertical markets.
• Develop a deep understanding of our markets and buyers in the EHS and insurable risk management space by conducting market research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socializing those insights with Product, Marketing, Sales, and Services.
• Own the development of the commercial GTM strategy for the product and plans launch and sales readiness in collaboration with cross‑functional stakeholders, with a focus on driving product‑level bookings, buyer demand, market awareness, and client adoption.
• Support the Brand + Content, Events, and Growth teams in developing and executing GTM strategy at each stage of the sales funnel, including information blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, speaking engagements, and other marketing and sales enablement assets.
• With input from Product and Sales, identify and prioritize target markets, segments, accounts, and industry‑specific opportunities based on market size, organizational maturity, and other criteria to define market opportunities for the product portfolio, build business cases, and support expanding market presence or entering new markets for the EHS portfolio.
• Conduct, synthesize, and socialize win/loss analysis, buyer insights, market shifts, and competitive intelligence to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, and identify emerging market opportunities for both Product and Sales.
• Own the development, socialization, and execution of product and sales artifacts and collateral, including market needs, commercial GTM strategy and briefings, sales readiness resources, launch plans, product overviews, pitch decks, and sales sheets.
• With input from Product, Sales, and market research partners, develop differentiated competitive positioning for battle card creation and competitive analysis to support revenue growth and product adoption.
• In collaboration with the Sales Enablement function, develop targeted sales collateral, talk tracks, and objection‑handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
• Serve as the subject matter expert (SME) on our EHS products and associated markets within workplace safety for the broader Marketing team; provide strategy briefs and messaging frameworks that serve as the foundation for Marketing functions to develop content strategies, demand campaigns, channel marketing initiatives, analyst relations, and related market…