Chief Marketing Officer; CMO; Theatre & Performing Arts

Our client, an award-winning theater, is seeking a Chief Marketing Officer (CMO) to play a defining role in shaping the next chapter of audience growth and institutional visibility. As a key member of the senior leadership team, the CMO will lead an integrated strategy that drives earned revenue, strengthens the customer experience, elevates the brand, and positions the organization as a compelling cultural destination locally and nationally.

This is an opportunity for a forward-looking marketing leader who is energized by the possibilities of data, digital innovation, and emerging technology; who understands how to convert curiosity into action and audiences into advocates; and who can build excitement for the full breadth of the organization’s work onstage, in classrooms, and throughout the community. The Chief Marketing Officer will lead the strategy, execution, and performance of all marketing, communications, sales, audience engagement, and patron experience functions.

This role is responsible for building demand, driving revenue, deepening loyalty, and translating the organization’s artistic and community impact into compelling, measurable audience growth. The CMO will champion a modern, insight-driven marketing function that uses technology thoughtfully, connects brand to experience, and increases awareness of the organization locally, regionally, and nationally.

• Drive earned revenue growth across subscriptions, single tickets, groups, and other audience-facing lines of business.
• Elevate the end-to-end customer experience, ensuring every audience touchpoint builds trust, loyalty, and advocacy.
• Lead a contemporary marketing model that embraces technology, analytics, automation, and experimentation to improve reach and results.
• Build cross-functional partnerships with Development, Education, and Community Engagement to align around shared audience relationships, deepen patron engagement, and maximize institutional revenue across all touchpoints.
• Increase the organization’s local visibility and deepen community presence while strategically expanding its national profile within cultural, media, and industry conversations.

• Lead and mentor a multidisciplinary team spanning marketing, communications, sales, patron experience, and related audience engagement functions.
• Set clear priorities, goals, and performance expectations that connect daily work to revenue, brand, and audience outcomes.
• Manage budgets, timelines, and resources with discipline while encouraging innovation and smart risk-taking.
• Foster a collaborative, curious, and accountable culture that supports creativity, inclusion, and continuous improvement.

• Develop and lead integrated campaigns that drive ticket sales, subscriptions, groups, and other earned‑income opportunities.
• Use segmentation, forecasting, pricing strategy, and performance analysis to maximize attendance, revenue, and customer lifetime value.
• Translate artistic priorities and organizational goals into audience‑centered campaigns that build excitement and broaden participation.
• Partner with Development, Education, and Community Engagement to establish a unified approach to audience relationship‑building, creating shared frameworks, consistent touchpoints, and coordinated strategies that deepen patron engagement and expand revenue opportunities across all programs.
• Continuously refine the customer journey—from discovery through post‑event follow‑up—to improve conversion, retention, and satisfaction.

• Oversee digital strategy across the website, email, SMS, social media, paid media, and other audience‑facing platforms.
• Champion the thoughtful use of Tessitura, automation, personalization, testing, and analytics to improve effectiveness and efficiency.
• Evaluate emerging tools and technologies with curiosity and discipline, identifying practical ways to strengthen marketing performance and customer experience.
• Build a culture of learning and experimentation that keeps the organization current with changing audience behavior and media consumption.

• Steward and…