Manager, Brand Communications

Req
192344

The Manager, Brand PR is a key member of The Home Depot Brand Communications team and is responsible for driving external communications that amplify the company’s brand-building activations, including sports marketing, audience-focused initiatives as well as product storytelling.

The Manager, Brand PR is a key member of The Home Depot Brand Communications team and is responsible for driving external communications that amplify the company’s brand-building activations, including sports marketing, audience-focused initiatives as well as product storytelling.

This position works with business partners and external agencies to identify opportunities with media, industry influencers and other key external stakeholders, translating marketing programs and live experiences into compelling earned media stories. The role leads strategic collaboration, tactical execution and measurement of public relations efforts that strengthen brand authority and support business objectives.

This role is an excellent opportunity for a candidate who demonstrates drive, leadership, creativity and a collaborative spirit. Working closely with The Home Depot’s Brand Marketing, Sports Marketing, Audience Marketing, Merchandising and other cross-functional teams as well as external public relations and marketing agencies, the candidate must be able to manage integrated consumer and trade communications programs from strategy through execution.

The ideal candidate is an excellent project manager with strong media relations, event activation, agency and budget management experience, as well as superior written and verbal communication skills.

• 45% Manage & Support Strategies
  - Planning and execution of internal and external communications;
  Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences;
  Specifically, partner with function and project teams to deliver effective communications that support business objectives;
  Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
• 30% Message Creation
  - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
• 20% Delivering Results
  - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
• 5% Communication
  - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts

• This position typically reports to Sr. Manager, Brand Comms Marketing & Online

• Typically requires overnight travel 5% to 20% of the time.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• 8+ years of previous agency or in-house PR experience, retail strongly preferred
• Must have B2C experience and examples of placements
• Ideal experience is in sports marketing
• Experience developing and delivering a measurable earned media strategy that supports specific product…