Director Customer Marketing

About Honeywell

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing advanced technology solutions that improve efficiency, productivity, sustainability, and safety across attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing quality of life for people around the globe.

Learn more about Honeywell

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that help building owners and occupants make facilities safer, more energy efficient, sustainable, and productive. BA offerings include advanced software for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and system upgrades.

BA reported $6 billion in revenue in 2022 and approximately 18,000 employees globally. Explore Honeywell Building Automation.

The Director of Customer Marketing will lead the customer and vertical marketing function for Honeywell Building Automation. This leader will develop and execute integrated customer marketing strategies that increase customer engagement, strengthen loyalty, support pipeline creation, and deliver measurable business growth across the portfolio.

The successful candidate will bring deep commercial marketing experience and a track record of leading customer-facing programs from strategy through execution. The role oversees integrated campaigns, customer programs, events, webinars, demand generation initiatives, and vertical market strategies. It requires a leader who can translate customer and market insight into action while navigating the pace, scale, and complexity of a large, matrixed organization.

You will report directly to our Chief Commercial Officer and work from Atlanta, Georgia, on a hybrid work schedule.

As a people leader at Honeywell, you will build, coach, and develop a high-performing customer marketing organization. You will recruit and retain talent, identify and develop successors, strengthen engagement, establish clear accountability, and foster an inclusive culture in which employees can perform at their best and drive change across the company.

• Lead the customer and vertical marketing function, setting a clear strategy and operating rhythm aligned with Building Automation’s commercial growth priorities.
• Develop and execute customer marketing strategies that strengthen engagement, acquisition, retention, loyalty, and revenue growth across priority markets and customer segments.
• Own end-to-end commercial marketing programs, including integrated campaigns, customer programs, webinars, events, content, and demand generation activities.
• Develop vertical market strategies that translate customer needs, market intelligence, and business priorities into targeted value propositions and activation plans.
• Partner closely with Sales, Product Management, Commercial Excellence, regional teams, and Marketing Centers of Excellence to deliver integrated go-to-market programs.
• Guide customer-focused marketing support for new product introductions, product launches, Global Design Models, and other strategic growth initiatives.
• Establish scalable processes, governance, and operating mechanisms that enable effective execution across functions, regions, and business units.
• Define team goals, performance…