Senior Manager, Field Marketing

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community.

Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

As the Senior Manager, Field Marketing
New Schools you will serve as the dedicated marketing leader for new school openings across Primrose Schools, partnering closely with Franchise Owners from the moment a school is under contract through grand opening and into the critical ramp‑up phase. You will own the pre‑opening marketing process end‑to‑end, ensuring every new school launches with a strong community presence, a pipeline of prospective families, and the marketing foundation needed to drive enrollment from day one.

This is a full‑time, exempt role and will manage one Field Marketing Manager, New Schools.

• Serve as the senior marketing resource for new Franchise Owners from contract signing through grand opening and the early ramp‑up period, building a trusted advisor relationship from the start.
• Lead Franchise Owners through the pre‑opening marketing process with clear structure, timelines, and expectations including school naming, local community planning, digital setup, and grand opening planning.
• Set and communicate pre‑opening marketing milestones, holding Franchise Owners accountable to key deliverables at each phase and proactively escalating risks when timelines are at risk.
• Provide hands‑on marketing support and coaching to new Franchise Owners translating Local School Marketing Playbook guidance into concrete, prioritized action steps appropriate for their stage.
• Coordinate with internal cross‑functional partners to ensure new schools have the right digital infrastructure, local listings, and launch campaigns in place before opening day.
• Track enrollment pipeline and inquiry performance for new and ramping schools, identifying gaps early and adjusting marketing support accordingly in partnership with the Franchise Owner and New School Support Coach.
• Capture learnings from each new school opening to continuously improve the pre‑opening marketing process, toolkits, and Franchise Owner onboarding experience systemwide

• Ensure local marketing activity across new schools meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Identify and elevate patterns of non‑compliance or brand risk to leadership and cross‑functional partners, handling exceptions with sound judgment and urgency.
• Champion brand consistency in local markets while respecting the need for localization and community relevance.

• Monitor local marketing performance across the new school portfolio, identifying high‑performing schools worth spotlighting and underperforming schools needing intervention.
• Use data to guide Franchise Owner conversations by connecting local marketing activity to inquiries, enrollment outcomes, and competitive positioning.
• Partner with paid media and internal specialists to ensure digital campaigns in your region are set up, optimized, and aligned to strategy.
• Capture and share successful practices, trends, and market insights with the broader team to strengthen systemwide results.

• Manage Field Marketing Managers in building core skills across marketing execution,…