Assistant Director of Social Media

Assistant Director of Social Media

Job Summary:

The Office of Strategic Communication, the central communications and content hub for UW‑Madison, is seeking a creative and strategic Assistant Director of Social Media who will support managing and shaping the university's social media accounts. The role encompasses strategy development and hands‑on content planning and creation for senior leadership accounts, producing engaging written and visual content that captures individual perspectives and conveys diverse messages.

The position will also provide guidance to campus social media professionals and collaborate with leadership, communications professionals, and student staff.

• Manages the day‑to‑day operational unit plans to align with strategic initiatives and meet established objectives. (20%)
• Plans, writes, and edits content for various internal and external stakeholders. (40%)
• Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets. (10%)
• Identifies, proposes, and implements new or revised unit operational policies and procedures. (10%)
• Develops, implements, and delivers communication materials through various mediums to designated audiences. (10%)
• Tracks progress and reports on social media metrics and insights. (5%)
• Monitors social media for content opportunities and moderates social media posts following guidance. (5%)

• Plans and conceptualizes strategies, campaigns and social content for senior leadership accounts.
• Communicates with leadership and campus partners on strategy, plans and content coordination.
• Provides guidance, resources and consultation via meetings and Teams channel to social media practitioners across campus.
• Attends events and captures takeaways and visuals for content.
• Writes, edits, publishes and shares content on social platforms.
• Directs, coordinates and creates visual content.
• Assists with institutional account strategy and content as needed.
• Monitors, learns from and reports on social media analytics.
• Stays up‑to‑date on best practices and emerging social media platforms.
• Develops and maintains a social media calendar for leadership accounts.
• Monitors social media channels for messages, comments and reactions, responding when appropriate.

Required: 5+ years of experience in communications and/or marketing.

Preferred:

• Experience managing corporate, nonprofit, institutional or influencer social media accounts, developing and implementing innovative social campaigns across channels.
• Demonstrated ability to produce accurate, visual and attention‑grabbing content for an individual or brand.
• Experience working with institutional, organizational or corporate leadership on communications, including social media accounts, and experience writing in first‑person point of view for leadership.
• Track record of managing higher ed or campus accounts.
• Experience evaluating the effectiveness of social accounts and campaigns to reach strategic objectives.
• Experience capturing and editing photos; ability to create and edit short social videos and Reels a plus; graphic design and animation skills a plus.
• Demonstrated experience working cooperatively and professionally.
• Demonstrated ability to work independently on complex projects, manage shifting priorities.
• Experience with crisis communications.
• Experience adhering to and supporting brand standards across communications channels.

Preferred Bachelor's Degree candidates with a background in journalism, strategic communications or digital production are encouraged to apply.

• Full Time: 100%.
• Hybrid position, working partially remote and partially in‑person on the UW‑Madison campus.
• Some evening and weekend hours may be required, with flexibility to…