Associate Director, SEO & AI Visibility

Tombras is seeking an Associate Director, SEO & AI Visibility to help lead the next era of search for our clients.

This is not a traditional SEO role. Search has evolved beyond blue links, rankings, and click-through rate alone. Today, brands are increasingly discovered through AI Overviews, ChatGPT, Gemini, Perplexity, You Tube, Reddit, reviews, maps, and other answer-first environments that shape consumer decisions before a website visit ever happens.

We are looking for a modern search leader who is equally comfortable driving enterprise SEO strategy, building AI-enabled content workflows, guiding GEO/AEO programs, and helping clients measure visibility across both traditional search engines and LLM-driven discovery platforms.

This role sits within Tombras’ Integrated Search team and reports into senior SEO leadership. You will serve as a senior strategic partner to clients across technical SEO, local SEO, content strategy, AI visibility, and organic performance measurement.

Tombras is one of the leading independent agencies in North America, built to connect data, creativity, media, and technology in ways that drive real business results.

Our search team has long been recognized for elite performance in traditional SEO and integrated search. Now, we are building what comes next: modern SEO programs designed for a world where consumers increasingly discover brands through answer engines, AI summaries, cited sources, platform-native search, and conversational interfaces.

This is an opportunity to help define that future inside an agency that values deep expertise, innovation, and practical execution.

Atlanta, GA, Portland, OR or Knoxville, TN. Relocation Assistance may be provided.

• Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs.
• Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, You Tube, Reddit, maps, reviews, and other platforms influencing consumer decision-making.
• Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery.
• Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
• Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable work streams.
• Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject-matter expertise, and sound editorial judgment rather than generic, low-value content generation.
• Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility.
• Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO.
• Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility.
• Monitor and analyze brand presence across traditional search and AI-driven experiences, including…