Associate Brand Manager - Graco Wheels

Career Opportunities:
Associate Brand Manager - Graco Wheels (18065)

Requisition
18065
-Posted
09/17/2026

- United States

- Onsite

- Full-Time

- Marketing

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary

The Associate Brand Manager position on Graco Baby Wheels will play a key role in delivering annual business objectives while helping shape the future growth of Graco's Wheels portfolio, including strollers, travel systems, wagons, and related mobility products. This role will partner across functions to drive profitable growth through strong business management, consumer and marketplace insights, omnichannel excellence, innovation support, and execution of strategic growth initiatives that strengthen Graco's leadership in the baby gear market.

• Work across key functions including Sales, Product Development, Supply Chain, Sourcing, Manufacturing, Customer Service, Finance, Digital Commerce, Consumer Insights, Legal, and Demand Planning to deliver profitable growth for the Wheels business.
• Conduct regular business analysis to understand performance drivers and identify opportunities to accelerate growth and improve profitability.
• Develop a deep understanding of Graco parents and caregivers, their purchase journey, and key decision-making factors across retail and digital channels.
• Leverage eCommerce, retailer, consumer, and market data to improve omnichannel performance and conversion.
• Manage the business with a focus on speed, agility, and profitable growth.
• Develop an understanding of the key drivers of revenue, gross margin, trade investment, and profitability to support sound business decision making.
• Support retailer-specific go-to-market strategies, promotional planning, and merchandising initiatives to drive consumer conversion and category growth.
• Influence and coordinate cross-functional teams and projects to deliver business objectives, identify solutions, and drive execution against key priorities
• Support innovation launches and portfolio expansion initiatives across the Wheels category.
• The ideal candidate will bring at least 2 years of relevant experience and demonstrate an understanding of brand management, consumer marketing, and business analytics.

Key Responsibilities

• Deliver monthly business reviews, performance updates, and actionable recommendations.
• Build and manage forecasting models for key product lines.
• Partner with demand planning and sales teams to improve forecast accuracy and inventory management.
• Support commercialization of new product launches, including launch planning, retailer readiness, go-to-market execution, and post-launch performance evaluation.
• Identify growth opportunities through consumer, marketplace, retailer, and category analytics.
• Support development of annual brand, innovation, and business plans for the Wheels portfolio.
• Identify whitespace opportunities, emerging consumer needs, and category trends to inform future innovation and growth strategies.
• Support development of assortment, portfolio, channel, and retailer-specific strategies that optimize distribution, productivity, and consumer engagement.
• Support development and execution of integrated marketing campaigns across digital, social, retail, and shopper marketing channels.
• Partner with Sales and Customer Planning teams to develop customer presentations and…