Senior Campaign Manager, Activation

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Our PMXPrecision Central Activation team provides a valuable service toour PM Agency Teams & Clients who are executing digital media campaigns but do not have the time or resources to do it themselves.

As we grow at a rapid pace across digital media capabilities, we are looking to add a talented and motivated

Senior

Campaign Managertohelpoversee biddable mediaactivationforour global delivery network. This position requires a highly motivated, entrepreneurial person to support all aspects of execution. The ideal candidate should have the ability to work independently andrealize they will be a keycomponentofasmall and cohesive team.

The Senior Campaign  Managerwillpartnerwith team members within our Central Activation US team to collaborate with Publics Media Agency partners toensure successful implementation & execution ofdigital media campaigns for Publicis Media clients across media platforms. The ideal candidate should be familiar with managing digitalmediacampaigns from planning to executionacrossmultiple biddable platforms. They will be knowledgeable in demand side platforms such as the Trade Desk and Amazon DSPs for Programmatic media or within Meta, Pinterest,andTikTokfor Social campaigns.

Day to day responsibilities will include collaborating withour Client Operations team, US Agency or Client Counterparts, and key industry Platform partners to drive KPI success. T The role will help tooversee a team in our globally distributed locations that support execution of digital media campaigns. The Senior Campaign Manager will create and manage various workflows, training plans, and develop standards to ensure efficiency when working with internal teams and clients.

This is a non-traditional Senior Campaign Manager role that requires experience but will not necessarily include hands on keyboard campaign management.

• Maintain knowledge of biddable Platforms & Optimizations to develop structured training plans, team competence, and standard procedures
• Oversee execution of locally targeted media campaigns and provide troubleshooting for campaign delivery and performance support
• Be able to conduct full analysis of campaign performance, optimizations, issues, etc.
• Deliver input on campaign goals, approaches, and methods to help establish success metrics
• Work with internal teams to provide clients with media recommendations and optimization strategies that align with objectives
• Establish and uphold workflows for collaboration between internal teams and global support teams
• Maintain training resources and mentor staff within our global delivery network
• Partner with internal resources and external partners to stay abreast of industry and product updates, support ing implementation of best practices and continuous knowledge sharing
• Identify areas of opportunity to improve current procedures, and grow internal team capability

• Bachelor’s degree
• 3+ years of online advertising experience, with professional experience in the biddable media space doing bid management, campaignmanagementor digital operations
• Experience collaborating with global counterparts for support
• Experience buying and planning within
  
  Socialplatformsincluding Meta and Pinterestas well as Programmatic platforms including
  
  Trade
  
  Deskand Amazon
• Ability to prioritize and manage multiple…