Senior Manager, Enterprise Change Management - Emory Health Plan

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OWN THE PRODUCT AND COMMUNICATION LAYER OF THE TRANSITION

Emory Health Plan is standing up a self-funded plan serving roughly 66,000 members across Emory Healthcare and Emory University. Two dates govern the work:
October 19 Open Enrollment launch, and January 1, 2027 vendor go-live. Everything the member, provider, and employer audiences see between those dates is the responsibility of this role.

This position owns the Business value map for Product and Omni-Channel. It carries the product foundation, benefits design, plan documentation, configuration, and QA, and then carries that same content outward through the Open Enrollment and go-live communication campaign. The distinguishing feature of this role is that it owns both ends: the accuracy of what the plan says it is, and the channels through which members hear it.

Change management here is anchored to product and campaign delivery, not run as a standalone discipline. Readiness, training, and adoption tracking are integrated into the ETO governance cadence and reported alongside the portfolio, so change health is a measured line item rather than a narrative.

CRITICAL INITIATIVES, IN PRIORITY ORDER

1. Product Design, Configuration & QA Foundation

• Owns and matures the Product Design & Management and Product QA & Value Proposition columns as the foundational Business capability behind the October 19 Open Enrollment launch and the January 1, 2027 go-live.
• Owns benefits design and plan documentation: SBC, SPD, and benefit guide content, ensuring every published document reconciles to the configured plan.
• Owns account and product configuration in partnership with Anthem, Ameri Ben, and Prime Therapeutics, including plan build validation, tier structures, and eligibility logic.
• Owns cost and price transparency requirements and the member-facing surfaces that satisfy them.
• Leads renewal and plan-year transition, defining what changes between plan years, what stays constant, and how each is described to members before it takes effect.
• Directs provider directory QA and the accuracy controls behind network representation across member-facing channels.
• Runs the benefits sign-off process, holding the approval gate that releases plan content to print, portal, and campaign.

2. OE & Go-Live Communication Campaign

• Designs and executes the omnichannel communication strategy for the October 19 Open Enrollment launch and the January 1, 2027 vendor go-live.
• Owns brand and campaign management for the transition, holding one voice, one visual system, and one message hierarchy across every audience and channel.
• Develops marketing and change materials spanning digital, print, portal, email, town hall, and manager cascade formats.
• Owns distribution of the renewal and plan-year transition messaging built in Priority 1, so that what the product says and what the campaign says are the same thing.
• Manages the campaign calendar against the Open Enrollment and go-live gates, including production lead times, approval windows, and contingency sequencing when a dependency slips.
• Partners with EHP Communications and HR Business Partners so that enterprise channels and plan channels reinforce rather than compete.

3. Stakeholder Engagement & Change Impact Mapping

• Builds stakeholder engagement plans for every major OKR milestone, defining audience, message, owner, channel, and timing for each.
• Maps change impacts by audience: members, providers, and employers, across brand, campaign, and platform communications.
• Translates impact analysis into enablement plans owned by the receiving function, with named owners and dates rather than general awareness activity.
• Maintains the engagement map as a live instrument, updating it as milestones move and surfacing audiences that have gone quiet or unaddressed.
• Applies recognized change frameworks (Prosci / ADKAR, Kotter) where they add rigor to milestone engagement and adoption, tailored to the health plan context rather than applied wholesale.

4. Consumer Engagement Capability Build-Out

• Stands up the Phase 2 consumer engagement layer to sustain adoption once go-live messaging lands, converting a launch campaign into an ongoing engagement capability.
• Builds member segmentation that supports…