Content and Marketing Specialist

Job Title: Content and Marketing Specialist

Company: CROSBY by Mollie Burch

Job Location: Atlanta, GA

CROSBY by Mollie Burch is seeking a Content & Marketing Specialist to lead content creation, social media execution, and community engagement across digital platforms.

This role will focus on producing high-quality photo and video content, editing assets for social and marketing use, and building a strong, engaged brand presence across channels. You will play a key role in bringing the brand to life through content and connecting with our community.

This is a highly cross‑functional role that sits at the intersection of marketing, content, and ecommerce.

• Execute daily posting across Instagram, Tik Tok, and other relevant platforms
• Develop and maintain the social content calendar
• Write engaging, on‑brand captions and messaging
• Stay on top of trends and adapt content to maximize reach and engagement

• Manage DMs and comments across social platforms
• Engage with followers to build relationships and brand loyalty
• Identify opportunities to deepen community engagement and conversation

• Capture photo and video content for social media, marketing campaigns, and website use
• Edit video content for Instagram Reels, Tik Tok, and other platforms
• Produce content on a consistent basis, including in‑office and on‑location shoots
• Ensure all content aligns with brand aesthetic and campaign direction

• Own styling coordination for all photoshoots in partnership with the CEO's creative direction
• Select and organize product pulls for shoots, ensuring alignment with campaign needs and brand storytelling
• Manage ordering, tracking, and returns of all product used in shoots
• Support on‑set needs to ensure styling execution aligns with brand vision

• Lead the planning and execution of influencer gifting initiatives to drive brand awareness and engagement
• Identify and build relationships with influencers who align with brand values, aesthetic, and target audience
• Manage end‑to‑end influencer campaigns including outreach, product coordination, shipping, tracking, and performance reporting
• Maintain and grow an organized influencer pipeline, ensuring consistent activation and follow‑up

• Track and report on social media performance, content engagement, and influencer activations
• Provide insights and recommendations to optimize content strategy and campaign performance
• Partner with the broader marketing team to align reporting with overall business goals

• Own all brand copywriting across email, SMS, website, social, and ad hoc marketing projects
• Ensure consistent brand voice across all channels while adapting messaging for performance and platform
• Collaborate with marketing leadership to translate campaign direction into clear, compelling copy

• Partner with internal team and content creators to ensure assets align with campaign needs
• Brief content for shoots, email, and digital marketing use
• Support photoshoot planning and ensure content captured aligns with marketing objectives
• Work cross‑functionally to align content across email, ecommerce, and social

• 2–4 years of experience in content creation, social media, or digital marketing
• Experience with content tools such as Canva, Cap Cut, Adobe, or similar
• Strong understanding of social media platforms and trends
• Comfortable being hands‑on with content capture and production
• Strong communication and organizational skills
• Creative, hands‑on content producer who loves storytelling through video and imagery
• Strong writing and copywriting skills with an understanding of brand voice and an eye for proofreading and grammar
• Proactive self‑starter who can move quickly and execute ideas
• Team player who thrives in a collaborative, fast‑paced environment