Field and Events Marketing Manager- Hybrid

Field and Events Marketing Manager
- Hybrid

Atlanta, United States | Posted on 08/11/2026

Virima is a leading provider of IT visibility and service management solutions that help organizations discover, map, manage, and optimize their IT environments. Our platform gives customers the intelligence they need to improve service delivery, strengthen operational control, and make better decisions across complex technology ecosystems.

As Virima continues to grow, we are looking for a strategic,results-oriented Field & Events Marketing Manager to lead our field marketing and event programs. This role will play an important part in expanding brand awareness, generating pipeline, supporting sales and partner initiatives, and creating meaningful engagement with prospects and customers.

Virima is seeking a US eastern time zone-based (Atlanta area preferred)
Field& Events Marketing Manager to develop and execute programs that drive awareness, engagement, and pipeline across target markets and accounts.

This role will own Virima’s event strategy while also supporting broader field marketing initiatives, including regional campaigns,account-based marketing programs, partner co-marketing, webinars, customer engagement, and sales-aligned demand generation.

The ideal candidate is both strategic and hands-on. Youshould be comfortable developing marketing programs, working closely withsales, managing events from concept through execution, and measuring the impactof those programs on pipeline and revenue.

This is an opportunity to help build and scale Virima’sfield marketing function while maintaining ownership of a high-impact event portfolio.

• Develop and execute field marketing programs aligned with Virima’s revenue,pipeline, and market expansion goals.
• Partner closely with sales leadership and account teams to identify priority regions, accounts, industries, and opportunities for targeted marketing programs.
• Build quarterly and annual field marketing plans that combine events, campaigns,partner programs, webinars, and account-based initiatives.
• Develop programs designed to create new opportunities, accelerate existing pipeline, and deepen engagement within strategic accounts.
• Identify new regional and market opportunities based on sales priorities, customer trends, and industry activity.

• Own Virima’s strategy for trade shows, industry conferences, regional events,executive programs, webinars, partner events, and customer-facing events.
• Evaluate event opportunities based on audience fit, strategic value, pipeline potential, and expected return on investment.
• Manageend-to-end event execution, including sponsor ships, booth planning,registration, vendors, promotional materials, shipping, staffing, travel,and on-site logistics.
• Developpre-event, during-event, and post-event engagement strategies designed to maximize meetings, leads, and pipeline.
• Ensurea consistent and professional Virima brand experience across all eventtouchpoints.

• Partner with demand generation and sales teams to create integrated campaigns that support field and event programs.
• Build targeted campaigns around strategic accounts attending key conferences or operating within priority regions.
• Support account-based marketing initiatives through personalized outreach,executive engagement, direct mail, digital campaigns, and targeted experiences.
• Coordinate campaign execution across email, landing pages, paid promotion, social media, webinars, and sales outreach.
• Create programs that help sales engage key stakeholders throughout the buying journey.

• Work closely with sales teams to identify target accounts, campaign…