Sr. Integrated Media Strategist

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes.

At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

Enough about us, let’s get to the YOU:

You are an experienced integrated media strategist who is ready to take ownership of planning work streams and play a meaningful role in shaping media strategy.

You are confident in building full-funnel media plans and understand how channel roles, audience strategy, and investment decisions come together to drive business outcomes. You are comfortable operating independently while still collaborating closely with senior leadership.

You thrive in a role where you:

Own planning work streams end-to-end Contribute to and help shape integrated media strategy

Lead day-to-day client conversations on planning and performance

Mentor junior team members and elevate work quality

You enjoy being both strategic and hands-on, ensuring that strong thinking translates into strong execution.

You have strong communication and presentation skills, with the ability to clearly articulate strategic recommendations and insights to both client stakeholders and internal teams.

You bring a proactive, solutions-oriented mindset, with a passion for digital marketing and using data to inform and evolve media strategy.

You are highly detail-oriented and organized, able to manage multiple planning work streams while ensuring quality, accuracy, and alignment to strategic objectives.

You are comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.

RESPONSIBILITIES Media Strategy & Planning Own integrated media planning work streams across assigned accounts

Develop full-funnel media plans aligned to client objectives, including:

Audience strategy

Channel roles and media mix Budget allocation and investment rationale

Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors Pressure-test plans for quality, feasibility, and performance potential

Strategy Development Contribute to development of integrated media strategy alongside senior leadership

Help define audience approach, channel roles, and testing frameworks

Identify opportunities to improve performance or evolve strategy

Lead development of test-and-learn agendas

Measurement, Learning & Optimization Interpret performance data and translate into actionable insights

Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks

Ensure optimization recommendations align to business objectives and KPIsClient Leadership Serve as a day-to-day client lead for planning and performance discussions

Present plans, updates, and results with clarity and confidence

Respond to client questions and provide informed recommendations

Escalate strategic questions or risks as needed

Team Leadership & Development Mentor and support Integrated Media Planners Review deliverables and provide feedback to elevate quality

Help guide workflow, organization, and prioritization across projects

Media Research & Analysis Leverage planning tools and data sources to inform strategic recommendations

Translate research and data into clear strategic implications

Support advanced…