Sr Manager Marketing Communications Manager

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

Job Title
:
Sr Manager Marketing Communications Manager

Location
:
Atlanta

Reports to (Position):
Divisional Head - Brand Strategy

Department/Function
:
Commercial / Marketing

Number of Direct Reports (Solid Line): 0

Number of Direct Reports (Dotted Line): 0

Number of Outsourced Reports
: 0

Purpose of the Job
:
Lead the development and execution of integrated marketing communications across North America (Americas, US and Canada), with a strong focus on trade marketing and retailer collaboration. Deliver campaigns aligned with global brand strategy while adapting messaging to local market needs to drive brand visibility, customer engagement, and commercial performance (commercial success across the region). Oversee regional Mar Com activities across the U.S. and Canada, including sell-out campaigns for both Apollo and Vredestein brands across PCT, T , and OHT segments.

Integrated Campaign Management
Lead the planning and execution of regional integrated B2B and B2C campaigns (trade) across digital, print,events, PR, social media, and trade channels (i.e. marketing programswhich will drive sales).
Manage agency partnerships, media planning, and content development to ensure high-impact delivery.
Regional Marketing Execution
Localise global campaigns for North America (tailor campaigns to local market needs), ensuring culturalrelevance and commercial alignment.
Partner with regional sales and product teams to deliver North America product launches, B2C promotions,and B2B initiatives.
Stakeholder management & Cross-functional Collaboration
Act as the key liaison betweencentral marketing and regional/local teams as well as the senior leadership to ensure consistency and commercial effectiveness.
Collaborate closely with internal departments to ensure alignment and execution excellence.
Brand Governance & Performance
Maintain brand consistency acrossall customer touchpoints in the US region.
Monitor and report on campaign performance (i.e. effectiveness) and provide insights and recommendations to optimise future activities.
Strategic Leadership
Define and execute the North America Marketing Communications strategy aligned with business goals, global brand positioning, and product roadmap.
Balance B2B and B2C priorities tosupport long-term growth.
Key Decision Areas
Develop long-term Mar Com strategy for the region.
Lead decisions on campaigns, PR,events, and trade marketing activities.
Provide recommendations on brand awareness and operational marketing strategy.
Key Relationships
Internal:
Marketing (central ®ional), Sales, R&D, TIC, Sales Excellence
External:
Creative and media agencies,journalists, media partners, customers

Knowledge (Technical/ Functional):
Solid knowledge of web analytics and Google Ad Words
Good command of Excel
SAP experience is an advantage
Analytical mind

Leadership skills with the ability to set and prioritize goals, influence and align.
Experience running successful marketing campaigns B2B.
Able to work under pressure and maintain the right balance among multiple priorities.
Cheerful outlook and ability to build relationships with customers/vendors.
Commercial mind

8-10+ years of relevant work experience in Marketing

BSc or MSc in Marketing or relevant field